Email Marketing Specialist

About the Role

Our client is seeking a detail-oriented and creative Email Marketing Specialist to join their digital team, working remotely. This role is key to developing and executing effective email marketing strategies that engage subscribers, nurture leads, and drive conversions. You will be responsible for creating compelling email content, managing email lists, segmenting audiences, and analyzing campaign performance to optimize engagement and ROI. This is an excellent opportunity for an email marketing expert to contribute to customer communication and sales growth for a company operating across the UK .

Key Responsibilities

• Develop, implement, and manage targeted email marketing campaigns from conception to execution.
• Write persuasive and engaging email copy, craft compelling subject lines, and design visually appealing email templates.
• Manage and segment email subscriber lists to ensure timely and relevant communication with different audience groups.
• Utilize email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud) to automate campaigns, track performance, and manage workflows.
• Analyze email campaign performance metrics, including open rates, click-through rates, conversion rates, and ROI, providing insights for optimization.
• Ensure compliance with email marketing regulations (e.g., GDPR) and best practices for deliverability and subscriber engagement.

Requirements

• Proven experience as an Email Marketing Specialist or similar role, with a strong understanding of email marketing best practices.
• Proficiency with major email marketing platforms and CRM systems.
• Excellent copywriting, editing, and communication skills with a creative flair.
• Experience with audience segmentation, A/B testing, and campaign analysis.
• Strong analytical skills and the ability to interpret data to drive campaign improvements.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary and performance incentives.
• Fully remote work arrangement, offering excellent flexibility.
• Comprehensive health, dental, and vision insurance.
• Access to online learning resources and professional development opportunities.
• A supportive and collaborative team environment focused on digital growth.
• Opportunity to directly impact customer engagement and revenue for the UK market.