EV Pricing Advisor

Shell UK Mobility and Convenience represent one of the largest customer-facing businesses within Shell, serving millions of customers every week across our Fuels, Convenience Retail and Shell Recharge charging network. Shell Recharge has become a key growth area for our UK Mobility and Convenience business.

The UK Mobility Pricing Team is responsible for delivering value through the implementation of effective pricing strategies across both Fuels and EV, ensuring we remain competitive while delivering volume, margin and ensuring customer value.

Working in the UK Mobility Pricing Team provides a unique opportunity to directly influence Shell UK's commercial performance. You will work alongside experienced professionals, using advanced analytics and strategic thinking to shape pricing decisions that deliver value today whilst supporting the continued growth of Shell's Mobility business into the future.

What's the role

Reporting directly to the UK Pricing & Demand Manager, you are responsible for setting and managing EV pricing to deliver EV margin and volume across our Shell Recharge public charging network and roaming partnership portfolio, while supporting the development of Shell's long-term EV pricing strategy. You will monitor commercial performance, customer behaviour, competitor activity and market developments, using data and insights to identify opportunities and deliver pricing recommendations that deliver value for Shell and our customers. Working collaboratively across Marketing, Finance, IDT, and Global Pricing teams, you will play a key role in shaping the future of EV pricing within Shell, supporting the continued growth of one of the UK's leading public EV charging networks.

What you’ll be doing

Own the development, execution and continuous optimisation of Shell UK's EV pricing strategy, maximising revenue, margin, utilisation and customer value

Monitor commercial performance across Shell's on-net and off-net charging networks

Analyse electricity costs, competitor pricing, market dynamics and customer behaviour to identify value opportunities

Generate reporting, commercial analysis and actionable pricing insights using Power BI, Excel, SQL and other analytical tools

Build business cases, financial models and pricing recommendations for new propositions, promotional campaigns and pricing initiatives

Design, implement and evaluate pricing trials, supporting the development of differentiated and dynamic pricing, time-of-day/time-of-use tariffs, subscription and promotional campaigns

Support the continuous development and enhancement of Shell's EV pricing system, processes, and reporting

Collaborate closely with Marketing, Finance, Roaming, B2B, IDT and other cross-functional teams, presenting pricing analysis, recommendations and performance updates to senior stakeholders

Ensure all pricing activities comply with Shell governance requirements, relevant legislation and competition law

Operating within and adapting to a rapidly evolving EV charging market

Balancing commercial performance with customer competitiveness and network growth

Making effective pricing decisions using complex data in a dynamic environment

Influencing stakeholders across multiple business functions

What you bring

Experience in EV pricing or EV commercial strategy with a proven track record of delivering commercial value

Strong analytical capability and experience interpreting large, complex datasets

Experience influencing stakeholders across different levels of seniority

Knowledge of retail, energy, mobility or EV charging markets is advantageous

Strong commercial acumen with a customer-focused mindset

Analytical mindset and strong Excel knowledge

Experience using Power BI and SQL or similar analytical tools

Excellent analytical, communication and presentation skills

Ability to manage multiple priorities within a dynamic commercial environment

Proficiency in MS Office applications (e.g. Outlook, Word, Excel, Power Point), and Interest in/Experience with Data Analytics/Visualisation applications

What we offer

• Benefit from flexible working hours, and the possibility of remote/mobile working.
• Perform at your best with a competitive starting salary and annual performance related salary increase – our pay and benefits packages are considered to be among the best in the world.
• Take advantage of paid parental leave, including for non-birthing parents.
• Join an organisation working to become one of the most diverse and inclusive in the world.
• We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.

Shell in The United Kingdom Shell is a vital contributor to the UK, supporting energy security, jobs and economic value. We provide energy to fuel homes, hospitals, schools, vehicles, machinery and factories. Our history here dates back over 125 years. A UK-headquartered global energy leader, and leading FTSE multinational, we are active across the country’s energy system. In the years ahead, as the UK looks to strengthen energy security and deliver its 2050 net-zero goal, Shell UK aims to play a crucial role. We aim to be a major investor in the UK energy system by helping our customers decarbonise with a focus on transport and industry.

Shell is working to advance an inclusive, psychologically safe and accessible environment where people with disabilities can excel.

If you require any accommodations or accessibility adjustments (e.g. assistive technology, communication support, any other) during the application or interview process, please let us know directly via .

We strive to ensure that our process and workplace is accessible to everyone and are dedicated to making reasonable adjustments to support your needs.

Shell is an Equal Opportunity Employer.

Shell is a bold goal: to become one of the world’s most diverse and inclusive companies, a place where everyone – from our employees to our customers, partners and suppliers – feels valued, respected, and has a strong sense of belonging.

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