Event Director

About the Event

Montgomery Group is seeking an entrepreneurial and commercially driven Event Director to lead two exciting new event launches. This is a rare opportunity to shape the future of two products from the ground up, building engaged communities, establishing market-leading brands, and delivering sustainable commercial growth.

Position Overview

You will have full strategic, commercial, and operational responsibility for two new event launches, including P&L performance, product development, commercial strategy, and event delivery. Working in a highly entrepreneurial environment, they will shape and execute the long-term vision for each event, building market-leading products that continually evolve in response to customer insight, industry trends and changing market needs.

Leading a multidisciplinary team spanning sales, marketing, conference, delegate acquisition and operations, you will create a high-performance culture built on collaboration, accountability, and innovation.

You will develop strategic stakeholder relationships. Working closely with joint venture partners, association partners and other key industry stakeholders. Acting as the senior ambassador for the portfolio, you will ensure the events remain relevant, commercially successful and valued by their communities.

You will also retain ownership of selected strategic commercial accounts and high-value partnerships.

Key Responsibilities

Event Strategy, Planning & Delivery

• Own the strategy, commercial performance and growth of two new event launches.
• Own P&L management, budgeting, forecasting.
• Oversee floor plan strategy and management, ensuring the exhibition layout supports both commercial success and visitor experience.
• Develop commercial and product strategies to drive sustainable revenue growth whilst building engaged year-round communities.
• Use customer insight, exhibitor feedback, market trends and competitor activity to maximise relevance, value, and commercial opportunity.
• Lead the planning and delivery of both events, ensuring a high standard, on time and within budget.

Commercial, Stakeholder & Team Leadership

• Lead and develop a multidisciplinary team across sales, marketing, conference, delegate acquisition and operations, creating a collaborative, accountable culture.
• Personally manage a portfolio of strategic commercial accounts, leading negotiations on high-value exhibition, sponsorship, and partnership opportunities.
• Build and maintain strong relationships with joint venture partners, association partners and other strategic stakeholders, ensuring alignment on product vision, commercial objectives, and long-term growth.
• Act as the senior point of contact for strategic partners, supporting effective governance.
• Champion innovation and embed a culture of continuous improvement.
• Lead the effective use of CRM systems, commercial reporting, and AI-driven tools to improve forecasting, customer engagement, decision making and team performance.

Marketing, Audience & Content Development

• Work with marketing to develop marketing plans that support the commercial objectives of each event.
• Shape compelling conference programmes and content that attract and engage target audiences.

• develop audience personas, build high-quality databases and grow and engage the event communities year-round.
• Lead and develop dedicated audience acquisition initiatives to maximise visitor attendance and deliver commercially valuable audiences for exhibitors and sponsors.

Market Immersion

• Immerse yourself in the industries your events serve and build trusted relationships.
• Attend customer, association, media and competitor events to identify new opportunities, strengthen relationships and stay ahead of market trends.
• Regular travel within the UK and internationally will be required to meet customers, partners, and stakeholders, and to represent Montgomery Group at key industry events.

Post Event

• Lead post-event evaluations, reviewing commercial performance, customer feedback and operational delivery.
• Present data-led recommendations and plans for future growth to senior leadership.

Personal Attributes

• Entrepreneurial, with a genuine passion for building and growing new products.
• Commercially astute, with sound judgement and an eye for growth opportunities.
• Strategic and forward-thinking, with the ability to translate vision into commercial success.
• Agile and adaptable, responsive to customer feedback, market intelligence and changing commercial priorities.
• Curious, always seeking to understand customers, industries, and emerging trends.
• High energy and resilient, thriving in a fast-paced launch environment.
• Integrity, transparency, and professionalism in everything you do.
• An approachable leader who inspires, empowers, and develops others.
• Collaborative, building trusted relationships across teams, partners, and customers.
• Confident, decisive, and comfortable taking ownership of complex commercial decisions.

Competencies

• Leadership experience in exhibitions, events or media.
• Proven full P&L ownership, delivering commercial growth.
• Success delivering commercial strategies for new launches, high-growth products, or evolving event portfolios.
• Strong commercial acumen, with experience driving exhibition, sponsorship, and partnership revenue.
• Excellent stakeholder management skills, with experience developing trusted relationships with strategic partners, industry bodies, associations, or joint venture partners.
• Proven ability to lead, motivate and develop multidisciplinary teams to deliver ambitious commercial objectives.
• Excellent negotiation, influencing and relationship management skills.
• Strong analytical capability, using data, customer insight and market intelligence to inform strategic decisions.
• Strong communication and presentation skills, with confidence engaging at executive level.
• Excellent organisational and project management skills, able to balance strategic priorities with operational delivery.
• Experience using CRM platforms to drive pipeline management, forecasting and customer engagement.
• Willingness to use AI-powered tools to improve productivity, customer engagement and commercial performance.

Montgomery Group is a ethical, collaborative and empowering family business. We are performance led with a strong focus on growth. We are purpose-driven and care about the people and communities that we serve. The central London, dog-friendly offices are in a Georgian townhouse close to Oxford Street & Marylebone High Street with private access to Manchester Square Gardens. A minimum of 4 days in the office, Monday, Tuesday, Wednesday, and Thursday. Some flexibility will be required to meet business needs.

Research shows that women are less likely than men to apply for a role if they do not have experience in all the areas mentioned in the job description. The experience above is indicative, so we still welcome your application even if you feel you don't have experience in all the listed areas but think that you could do the job.

We are an equal opportunity employer and are committed to diversity and welcome applications from candidates with disabilities, who meet the minimum requirements of the job role. Please note that our office building is not wheelchair accessible.

OUR PURPOSE: To serve our world, nurturing relationships and developing opportunities.

OUR VISION: To be our communities' long term strategic partner throughout the year, creating opportunities for them to connect, transact and engage with the right people to achieve success.

OUR VALUES: Ethically Commercial, Growth Mindset, Embrace Collaboration, Empowerment

Benefits

• Charity volunteering days
• Company away days
• corporate gym membership
• Cycle to work scheme
• Dog friendly office
• Flexible working hours
• Fundraising matching scheme
• Hybrid working
• Increased maternity & paternity benefits
• Lunchtime speaker programme
• Mentorship programme
• Monthly social events
• Pension and 8 x death in service-payment
• Season ticket loans and Wellness weeks

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