Fashion E-commerce & Digital Growth Leader

Sarah Sykes Recruitment seeks a commercially driven Head of E-commerce & Digital Growth to lead the online expansion of a fashion brand in London. You will oversee Shopify, CRM, marketplaces, social media and digital trading, shaping strategy with Directors across Buying, Merchandising, Retail, Marketing and Operations.

You’ll drive ROAS, MER, CAC and CLV, optimise content and AI-enabled experiences, and own online performance. A senior, hands-on role with scope to introduce new technology.

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