Field Sales Executive - West Midlands

Are you ready to take the next step in your sales career with a company that values initiative, collaboration, and growth? Are you passionate about selling high-quality products to customers? Do you enjoy building long-lasting relationships and finding new business opportunities? If so then this is the role for you! Would you like to be part of an inclusive, innovative global FMCG business supported by 25,000 employees? Imperial Brands have an exciting opportunity for a driven and passionate Field Sales Executive to join our industry-leading Field Sales team in the Midlands. This is more than just a job - it’s a chance to be part of a team that has built long-standing, trusted relationships with retailers and wholesalers across the region.

As a Field Sales Executive, you’ll be at the heart of our business, representing our brands directly in the field and making an impact every day. No two days will be the same: one day you might be introducing new products to retailers, the next you could be strengthening partnerships with key wholesale accounts. We know that success comes from investing in our people, which is why we offer unrivalled training, mentoring, and ongoing support to help you thrive. You’ll be joining a team that celebrates achievements, shares knowledge, and works together to deliver outstanding results. If you’re proactive, ambitious, and eager to make a role your own, this is the perfect opportunity to showcase your skills and grow with us here at Imperial Brands.

This is a field-based role, and you will need to be able to travel to your customers sites across all of the Midlands. You will ideally live in Coventry or Warwickshire, or surrounding areas to make it easier to travel to your customers sites.

All candidates must hold a valid Full driving licence.

Please note: Due to the territory of the role, overnight stays will be required when needed.

Principle Accountabilities

• Drive business across Retail multiple and independent stores, Key Accounts Wholesale
• Partner with Retailers and Wholesale outlets in your area, establishing excellent relationships within your territory through a range of Key Accounts Operations Team to Retailers and key contacts within wholesaler, having value-adding conversations to sell in new products to meet the customer’s identified needs.
• Drive customer advocacy for our brands by achieving sales, market share, distribution, availability, and coverage targets within defined area.
• Identify and communicate merchandising opportunities to your customers to help ensure the best possible space allocation and visibility of Imperial brands on shelf.
• Identify new business opportunities by having a great understanding of the category and shopper behaviour in-store.
• Manage/cover existing reps journey plan to ensure effective coverage of account base and implement territory business plan

Skills and Experience Required

• Previous and / or current Face to Face Sales Experience within a FMCG business
• Experienced in building face to face relationships and selling a product / service to retailers
• Able to set and meet self-stretching targets
• Have excellent communication and people skills, and proven ability to build rapport quickly
• Be a supportive team player with an understanding of wider team goals and how you can impact them
• Pro‑active, able to manage time and resources effectively; and be able to use your initiative and work in a fast paced, ever changing environment

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.

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