FMCG Brand Manager

About the Role

Our client is seeking an innovative and strategic FMCG Brand Manager to oversee a portfolio of exciting brands within the Newcastle upon Tyne area. This role is crucial for driving brand growth, equity, and market penetration through the development and execution of compelling marketing strategies. You will work collaboratively with cross-functional teams, including sales, R&D, and agencies, to ensure brand consistency and maximize commercial success. This position offers a fantastic opportunity for a passionate marketer to shape the future of well-known consumer brands, operating in a collaborative environment that encourages creativity and data-driven decision-making.

Key Responsibilities

• Develop and execute comprehensive annual marketing plans for assigned FMCG brands in the Newcastle upon Tyne region.
• Manage brand P&L, monitor performance metrics, and identify opportunities for growth and optimization.
• Lead new product development initiatives from concept to launch, ensuring successful market introduction.
• Oversee advertising, promotional campaigns, and digital marketing activities to build brand awareness and consumer engagement.
• Conduct market research and competitor analysis to inform brand strategy and identify market trends.
• Collaborate effectively with internal teams, external agencies, and retailers to ensure seamless brand execution.

Requirements

• Proven experience as a Brand Manager or similar marketing role within the FMCG sector.
• Demonstrated success in developing and implementing effective brand marketing strategies.
• Strong analytical skills with the ability to interpret market data and consumer insights.
• Excellent project management, communication, and presentation skills.
• Experience with budget management and P&L responsibility.
• A degree in Marketing, Business, or a related discipline is essential.

Benefits

• Competitive salary and performance-related bonuses.
• Company car or car allowance.
• Comprehensive benefits package including health, dental, and life insurance.
• Opportunities for professional development and advanced training.
• A vibrant and collaborative workplace culture focused on innovation and brand building.