General/Store Manager - London

Objective

The General Manager is responsible for leading, managing and continuously developing all aspects of their store's business. They are accountable for creating and maintaining a positive and highly productive work environment that aligns with the company's mission. They will be responsible for consistently achieving sales & profitability goals, operational objectives, merchandising standards and developing a highly successful Sales, Operations, and Visual team that will be motivated to grow, contribute and advance with ALO.

Business Leader

• Develop and execute the brand's retail strategies including customer experience, client relations management, employee performance, and community connectivity increasing the brand awareness, driving traffic into the store, and broadening and developing the clientele base
• Local market knowledge of clientele base and brand competitors
• Aware of business trends that relate to the success of the store and brand
• Make informed recommendations for store opportunities that will lead to increased sales, foot traffic and further enhance customer relationships and the overall in-store experience
• Demonstrate strong business acumen through KPI's to develop and support business driving strategies
• Lead team by leveraging company tools, incentives & strategies to support meeting sales goals
• Identify and communicate individual and team training needs
• Impact fitting room conversion ensuring that all clients are attended to in the fitting rooms, that product needs are easily accessible, and sales execution is seamless and accurate

People Leader

• Facilitate new hire onboarding, and on-going training for existing staff members
• Ensure that the Sales & Operations team exudes ALO's mission and guiding principles to effectively communicate to our visitors who we are, what we do and why we do what we do
• Consistently drive and motivate the store team utilizing company performance tools to evaluate, achieve and exceed individual sales goals and store KPIs (Conversion, Average Sales, UPT, etc.).
• Establish an individual development plan to support professional growth aspirations and talent needs at ALO
• Use company performance tools to evaluate management team and provide constant feedback to drive individual growth and improvement
• Monitor and address performance issues on a timely basis
• Conducts ongoing talent analysis of colleagues and establish career progression plans for key players and positions to result in retention of best talent and turnover reduction
• Actively fill open positions prioritizing internal colleagues in Customer Experience, Commission and high-level selling areas
• Interview, Hire, Train, Direct, Manage, Coach, Develop, Coordinate, Evaluate and discipline direct and indirect reports; establish strategy for work; provide insight and decision support; direct and manage team to meet or exceed performance behavioral expectations; address complaints from and resolve problems with colleagues
• Utilize check-in process as a tool for colleague talent development, promotion and advancement
• Ensure that all staff members adhere to the wardrobe standards for the current season, and always represent the ALO brand

Operations Leader

• Ensure the staff's adherence to all store standards (cleanliness, maintenance, replenishment etc.) on selling floor and back of house
• Maintain Visual Merchandising standards and directives ensuring they are consistently upheld by the store team
• Supervise inventory management to ensure store shrink is at or below company target
• Complete all required daily and weekly reporting as requested
• Manage headcount and payroll objectives for the store staff
• Implement tactics to manage and maintain an effective P&L strategy
• Plan for future business needs to continually improve business results
• Ensure that all transfers, consolidations, pricing, shipping/receiving are done in compliance with all company policies and procedures
• Make well-versed recommendations to help improve the company's operational systems and processes

Business Partner

• Identify opportunities in product, sales, and team development and strategically present ideas and solutions to corporate
• Satisfactorily resolve all customer issues and/or complaints in a timely manner
• Collaborate with cross-functional business partners to support organizational goals
• Communicate effectively and efficiently with all levels in the organization, including the executive team
• Partner with field and corporate leaders to establish effective in-season long term strategies aligned with company initiatives
• Demonstrate an ability to navigate the organization with a balance of business need and brand culture
• Conduct regular store meetings (i.e., morning, weekly, monthly, etc.) to motivate the team, and communicate brand activities and initiatives
• Consistently reinforce company standards and policies and hold staff accountable in partnership with corporate

General Manager Qualifications

• Prior experience within retail or related industry experience
• Working knowledge of MS Office (Word, Excel and Outlook)
• Experience managing and leading a team
• Dynamic interpersonal and communication skills, both verbal and written
• Extraordinary guest experience, organizational and time management skills
• Agile with the ability to handle multiple tasks in a changing environment
• Aligns with and embodies ALO's Guiding Principles
• Highly Motivated by driving business in a fast-paced, innovative environment
• Business owner mindset with an entrepreneurial spirit
• Independent work ethic, time management skills, and personal accountability

Candidates must have the right to live and work in the UK.

Diversity and Inclusion statement

As an Equal Opportunity Employer, ALO does not discriminate against applicants or employees because of race, colour, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by statutory law. We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process, and we are happy to talk flexible working.

Interview Process adjustments

If you consider yourself to require reasonable adjustments to any part of our recruitment process, we invite you to share those requirements with us when completing your application or by emailing We will make every effort to ensure your needs are met to provide a fair and transparent process of assessment.

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