Global Measurement Director

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa. We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for five years in a row, Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025.

Global Measurement Director

Responsible for leading the operationalisation of the Measurement & Learning framework for a global FMCG account. The role translates the clients measurement transformation agenda into practical, scalable ways of working across global, regional, and local teams, ensuring that KPI frameworks, test‑and‑learn programmes, reporting outputs, modelling solutions, and optimisation routines are embedded into process and used to improve business outcomes. This is a hands‑on measurement leadership role requiring strong stakeholder orchestration, measurement fluency, and the ability to connect strategy with execution. The Measurement Director will partner with client stakeholders, Publicis capability teams, data science, reporting, commerce, strategy and insights, media, and regional teams. They will align priorities, clarify ownership, and simplify measurement frameworks. They will also accelerate the delivery of measurable learning across Paid, Earned, Shared and Owned media, commerce, growth audiences, campaign reporting, post‑campaign analysis, and advanced measurement programmes.

Role Objectives

• Partner with the client and Publicis leadership to translate business priorities into actionable measurement plans, learning agendas, KPI definitions, test designs, and reporting requirements.
• Own the measurement roadmap, including milestones, stakeholders, dependencies, risks, and governance required to operationalise measurement.
• Drive alignment across client stakeholders and Publicis teams on ownership of measurement topics, including growth audiences, global test‑and‑learn, connected commerce measurement, reporting, PCA evolution, and the broader application of advanced measurement approaches.
• Ensure wider integrated efforts across Strategic Planning, Account Management, and Investment teams to ensure a consistent voice and point‑of‑view is being facilitated to clients, partners, and consumers
• Champion a practical test‑and‑learn culture focused on business outcomes, consistency of approach, and the reapplication of learnings across markets, brands, and regions.
• Facilitate workshops and stakeholder sessions to clarify measurement scope, priority use cases, KPI definitions, data inputs, decision rights, and activation requirements.
• Lead the day‑to‑day operationalisation of measurement, converting strategic frameworks into actionable delivery plans, meeting cadences, stakeholder maps, and clear workstream ownership.
• Coordinate with global, regional, and local teams to ensure early consultation, clear handoffs, and practical adoption of measurement requirements before campaigns, planning cycles, and QBRs.
• Support the evolution of post‑campaign analysis from static reporting into a forward‑looking optimisation input that connects media, commerce, Strategy and Insights, creative, and business outcome learnings.
• Work with data science and marketing science specialists to identify fit‑for‑purpose measurement and modelling solutions, including MMM, incrementality, attribution, market testing, outcome modelling, and other approaches that help inform future planning and investment decisions.
• Assess data availability and readiness across markets, including sales, media, commerce, audience, CRM, social, and campaign performance data, and translate constraints into pragmatic measurement recommendations.
• Act as a senior day‑to‑day measurement point of contact for stakeholders, coordinating across clients, Publicis measurement leadership, capability leads, and regional teams.
• Build and maintain stakeholder maps, governance routines, and milestone trackers so that decisions, dependencies, and ownership are visible and actively managed.
• Coach and guide analysts, project managers, and cross‑functional partners, helping teams prioritise high‑value measurement outputs over reactive firefighting.

Qualifications

• Extensive experience in marketing measurement, media analytics, marketing science, or data‑led transformation, ideally within a global agency, CPG, retail, commerce, or client‑side marketing organisation.
• Proven experience managing complex, senior stakeholder relationships and delivering measurement programmes across global, regional, and local markets.
• Strong practical knowledge of marketing measurement approaches, including KPI frameworks, learning agendas, test‑and‑learn design, MMM, attribution, incrementality, PCA, reporting, and optimisation.
• Fluency in how MMMs are designed, interpreted, and used in practice, including understanding inputs, assumptions, limitations, response curves, scenario planning, and how model outputs should inform budget allocation, channel strategy, and optimisation decisions.
• Working familiarity with BI and analytics tools such as Power BI, Tableau, Datorama, Excel, SQL, Python, R, or similar platforms; coding expertise is helpful but not required for success in this leadership role.
• Excellent problem‑solving abilities, with the confidence to impose structure on ambiguous, fast‑moving transformation workstreams.
• Proven ability to lead through influence across cross‑functional teams, including measurement, media, commerce, Strategy and Insights, reporting, data science, project management, and client stakeholders.

Additional Information

Starcom offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Publicis Groupe works primarily from the office or our clients' office four days per week.

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

At Starcom , we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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