Global Paid Media Specialist

You’ve picked a great time to join Avon. We’re the company that puts purpose, people and relationships at the heart of everything we do. The company that’s 135 years young and only just getting started. As part of the Regent LP family, we’re committed to being the best beauty company for the world by generating a positive environmental, economic and social impact for our communities across the globe.

Role Type Permanent

What you’ll be doing:

The Global Paid Media Specialist is responsible for managing and optimising eCommerce & lead generation paid media campaigns for global markets. This role requires deep expertise in hands on management of PPC & Paid Social campaigns to deliver profitable ROAS and Cost-Per Lead media campaigns. You will play a critical role in scaling international growth for the eCommerce and offline business in a new in-house paid media team.

Key responsibilities:

• Build, manage, and optimise paid media campaigns across PPC and Paid Social channels for UK and international markets.
• Monitor and optimise campaign budgets on a daily basis to ensure performance targets and business objectives are achieved.
• Manage product feeds, audience targeting, and media creative implementation across campaigns.
• Partner with creative and brand teams to develop and optimise high-performing advertising assets.
• Own market-level media roadmaps and contribute to test-and-learn strategies that drive continuous improvement.
• Champion a data-led approach to campaign optimisation and performance management.
• Manage campaign tracking frameworks, including UTM implementation and validation.
• Use Google Analytics and paid media platforms to analyse campaign performance and identify optimisation opportunities.
• Interpret attribution data to understand channel effectiveness and customer journeys.
• Prepare and present campaign insights, recommendations, and performance updates to the paid media team and key stakeholders.
• Support the ongoing development and success of Av's in-house media capability.

What we’re looking for:

• 1-3 years of experience in media advertising, with a strong focus on performance marketing.
• Experience managing campaigns across both eCommerce and lead generation environments.
• Hands-on expertise with major paid media platforms, including Google Ads, Meta, and TikTok.
• Strong understanding of PPC and Paid Social campaign management and optimisation.
• Experience managing and optimising media budgets to achieve performance goals.
• Knowledge of campaign tracking, analytics, and reporting best practices.
• Proficiency using Google Analytics and media platform reporting tools.
• Understanding of media attribution principles and performance measurement.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent communication skills and confidence presenting findings to a range of stakeholders.
• Strong organisational skills with the ability to manage multiple priorities effectively.
• Collaborative approach with experience working across cross-functional teams.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Passion for digital marketing and interest in emerging media trends, technologies, and innovations.

What we offer:

We offer a comprehensive benefits package along with wellness resources and work-life balance support in line with your country practices and Avon purpose aiming to help you live a healthier life, protect you and your dear ones, and ensure you’re at your best.

Company culture and diversity:

At Avon, we believe beauty is for everyone and that it’s beautiful to be you. We celebrate our differences, champion self-expression and are committed to inclusion for all. We embrace diversity and individuality to build a culture that represents our communities and enables everyone to bring their best self to work. We also support reasonable adjustments both within our recruitment process and job design when required to empower you to work in a way that works for you.

We’re committed to doing good with our people, purpose and product. Because the work we do impacts more than just our bottom line, it impacts people’s lives. Working at Avon, you'll have opportunities to stretch your abilities alongside a team of passionate and talented people. You’ll be part of a company that consistently brings breakthrough, award-winning products to market, with inclusive beauty that is open and accessible to all. You’ll be part of a company that has been doing beauty differently for over 135 years. Pioneering in listening to women’s needs and speaking out for them. Standing for what matters to them. Supporting their endeavours. We believe in the power of the collective. We create an environment where you can do purposeful work and have a meaningful career.

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