Group Analysis & Insight Director

Group Insight & Analysis Director

The Group Insight & Analysis Director is a new senior leadership role created as part of Soho House's Commercial Finance transformation, established to sit at the forefront of AI-enabled applications within Commercial Finance. The role establishes a dedicated, specialist insight and analytics capability, moving Commercial Finance away from transactional reporting and towards forward-looking, AI-enabled insight that drives trade performance and shapes decisions across Membership, Food & Drink, Rooms, Health & Wellbeing and strategic space planning.

This is a value- and growth-oriented role. The Director will drive trade initiatives through forward-looking insight, and will own and manage key, critical projects across the business — including pricing, cost management and other growth plans — supporting initiatives such as labour scheduling projects and trade-driving programmes. Through a constant cadence of daily and weekly insight, the Director will hold the business to account for performance, ensuring decisions are grounded in evidence and focused on value creation. The role also supports both Operational FP&A and Group FP&A with budgeting and forecasting, providing the site-level insight needed for operational execution.

Leading a dedicated team of senior insight and analytics professionals, the Director will work in close partnership with the Digital and Data Science teams — including our data scientist(s) — to embed AI-enabled analytics, automation and advanced data modelling into how Soho House understands its Members and drives commercial performance. The role is instrumental in shaping data architecture and insight capability in collaboration with Digital, rather than duplicating it within Finance.

Key Responsibilities

Trade Performance, Growth & Value Creation

• Drive trade-driving initiatives across the business, providing forward-looking insight that identifies and unlocks commercial value and growth opportunities.
• Own and manage key, critical cross-business projects — including pricing, cost management and other growth plans — ensuring insight-led, value-oriented decision-making.
• Support operational and commercial projects such as labour scheduling initiatives and trade-driving programmes, providing analytical rigour and commercial challenge.
• Conduct rigorous trend analysis and forward-looking insight across trade and commercial performance, working hand-in-hand with strategic operators and business leaders to generate clear recommendations and identify areas for improvement.
• Own a constant cadence of daily and weekly performance insight, holding the business to account for delivery against trade and commercial performance targets.

FP&A Partnering & Site Insight

• Support Group FP&A with budgeting and forecasting, providing site and business-level insight that strengthens the accuracy and quality of the Group Budget & Forecast and R&O process.
• Support Operational FP&A with budgeting and forecasting, providing detailed site insight to inform trade and operational planning.
• Own site-level insight for operational execution, ensuring analysis translates into practical, actionable recommendations that support delivery on the ground.

Commercial Insight & Analytics

• Lead dedicated, specialist insight and analysis across Membership (Houses, Soho One, CWH and Friends), providing forward-looking recommendations at site, regional and Group level.
• Own commercial analysis of Food & Drink performance, including menu engineering, pricing strategy and gross margin mix.
• Lead pricing, optimisation and analytics for Rooms, supporting revenue management and yield decisions across the House portfolio.
• Provide dedicated insight and analysis to the Health & Wellbeing business, informing performance and growth decisions.

Strategic Projects & Insight Reporting

• Lead financial and commercial analysis for Strategic Projects, including space planning, to support long-term portfolio decisions.
• Own Group Insight Reporting, ensuring senior stakeholders and the C-Suite receive clear, forward-looking analysis rather than retrospective reporting.

AI-Enabled Analytics & Data Partnership

• Sit at the forefront of AI-enabled applications within Commercial Finance, identifying, piloting and scaling new AI tools and technologies ahead of wider adoption across the business.
• Partner closely with the Digital and Data Science teams — including working directly with our data scientist(s) — to shape data architecture, advanced analytics and AI-enabled insight capability across the business.
• Champion the use of AI and automation to eliminate manual analysis, accelerate insight generation and deepen the quality and speed of commercial recommendations.
• Lead the development of AI-enabled, self-service dashboards and analytics tools that give operational and commercial leaders faster, more consistent access to insight.
• Ensure Commercial Finance shapes data architecture and insight capability in true partnership with Digital and Data Science, rather than recreating capability within Finance.

Strategic & Cross-Functional Leadership

• Act as key business partner to Digital, Procurement and the C-Suite, representing Insight & Analysis in Trade, Membership and Communications forums.
• Lead and develop a dedicated team of senior insight and analytics professionals, building specialist capability across core business areas.
• Represent Insight & Analysis in senior leadership and governance forums, championing a decision-led, insight-driven culture across the business.

Key Skills & Experience

• Extensive experience in senior insight, analytics or commercial finance leadership roles within complex, multi-site consumer or hospitality businesses.
• Proven track record driving trade performance through forward-looking insight, with experience managing critical, cross-functional growth projects such as pricing, cost management and labour scheduling.
• Experience supporting FP&A budgeting and forecasting cycles (both Group and Operational) with site-level commercial insight, translating trade and operational data into planning inputs.
• Proven track record building and leading specialist insight/analytics teams that partner effectively with Digital, Data Science and Technology functions.
• Deep expertise in commercial analytics across membership, F&B and rooms/revenue management, including pricing, mix and margin analysis.
• Hands‑on experience embedding AI-enabled analytics, automation and predictive/advanced modelling into commercial decision‑making, ideally gained working directly alongside data scientists or a data science function, with a track record of piloting new AI tools ahead of the wider business.
• Experience operating a fast‑paced, daily/weekly insight and reporting cadence, holding operational and commercial teams to account for performance.
• Strong trend analysis and forward‑looking insight skills, with a track record of partnering directly with strategic operators and senior business leaders to shape recommendations and identify areas for improvement.
• Strong data visualisation and insight communication skills, able to translate complex analysis into clear, actionable recommendations for the C‑Suite.
• Commercially astute, with the ability to influence senior stakeholders without direct authority.
• Qualified Accountant or equivalent analytical/data qualification, with strong technical grounding and leadership presence.

Key Competencies

• Strategic Leadership: Ability to shape and execute an insight and analytics strategy that aligns with business growth and commercial performance.
• Value & Growth Orientation: Relentless focus on driving commercial value and growth, holding the business to account through daily and weekly insight.
• Data & AI Fluency: Confident partnering with data scientists and digital teams to translate advanced analytics and AI capability into commercial insight, staying at the forefront of AI-enabled applications.
• Stakeholder Influence: Exceptional communication and collaboration skills across senior leadership, Digital, Data Science and operational teams.
• Commercial Acumen: Strong understanding of membership, F&B and rooms performance drivers, translating data into value‑adding recommendations.
• Trend & Forward‑Looking Analysis: Skilled in identifying trends and forward‑looking insight, working hand‑in‑hand with operators and business leaders to shape recommendations and areas for improvement.
• Change Management: Experience embedding new, technology and AI‑enabled ways of working across a finance or analytics function.
• Operational Agility: Comfortable navigating ambiguity and driving results in a fast‑paced, evolving global business.

Benefits

Soho House offers competitive compensation packages that feature global benefits and perks. Whether you’re seeking entry‑level employment or a new opportunity to expand your profession, we offer training to develop the technical and managerial skills necessary to grow your career.

• Annual Every House Membership
• 50% off Food & Drink, 7 days a week
• Staff Room Rates
• Private Health and Dental Care
• Weekly Pay

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