Group SEO Manager

We are looking for an experienced and commercially focused Group SEO Manager to lead and develop the SEO strategy across a growing portfolio of retail brands.

This is a high-impact role for an SEO professional who can combine strategic thinking with strong technical expertise to drive organic growth, improve search visibility and deliver measurable commercial results.

Based in London with hybrid working, you’ll work closely with Ecommerce, Digital Trading, Marketing, Content, Product and Development teams, as well as external agency partners.

About the Role

As Group SEO Manager, you’ll take ownership of the overall SEO strategy and roadmap, ensuring SEO is embedded across ecommerce, content, digital marketing and technology.

You’ll lead SEO activity across multiple websites and brands, identify opportunities for organic growth and play a key role in major website migrations and replatforming projects.

The role will also involve developing the business’s approach to emerging search technologies, including Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO), helping ensure the brands remain visible as search behaviour continues to evolve.

Key Responsibilities

• Develop and deliver the Group SEO strategy across all brands.

• Own and manage the annual SEO roadmap, prioritising activity according to commercial impact.

• Lead and develop the internal SEO team, including Technical SEO Specialists and SEO Content Executives. Manage relationships with SEO agency partners and ensure internal and external resources are used effectively.

• Drive improvements in organic traffic, rankings, revenue, customer acquisition and overall search visibility.

• Work closely with Ecommerce, Digital Trading, Marketing, Content, Product and Development teams. Identify technical, content and authority-building opportunities across multiple websites.

• Ensure SEO best practices are incorporated into website developments, redesigns, migrations and wider digital projects.

• Develop keyword, category and content strategies based on customer demand and business objectives.

• Provide clear reporting and insights on SEO performance, risks and opportunities. Lead SEO activity throughout website migrations and replatforming projects, including planning, implementation, testing and post-launch monitoring.

• Develop and implement GEO and AEO strategies to improve visibility within AI-driven search experiences. Promote SEO best practices and develop SEO knowledge across the wider business.

• Stay ahead of changes in search behaviour, algorithms, technology and industry trends.

About You

We’re looking for a strategic, commercially minded SEO professional with significant experience in ecommerce, retail or another large consumer-facing environment.

Essential Experience

• Significant SEO experience within ecommerce, retail or a large consumer-facing organisation.

• Experience developing and delivering SEO strategies across complex, multi-site or multi-brand environments. Strong technical SEO knowledge alongside a solid understanding of content and authority-building strategies. Experience managing SEO teams, agency partners or both.

• Strong commercial awareness and the ability to demonstrate how SEO contributes to business performance.

• Experience working with large ecommerce websites and cross-functional teams.

• Strong analytical skills and experience using SEO and digital analytics platforms. Excellent stakeholder management and communication skills, with the ability to influence colleagues at all levels.

• Proven experience leading SEO through major website migrations or replatforming projects.

• Strong understanding of GEO and AEO, including structured data, content optimisation, authority and AI-led search visibility. Excellent organisational skills, with the ability to manage multiple projects and priorities.

• A proactive, results-driven and commercially focused approach.

Desirable Experience

• Experience working within a multi-brand retail environment.

• Experience building or expanding an in-house SEO function.

• Knowledge of emerging AI tools and technologies within search and digital marketing.

• Experience presenting SEO strategies, performance and recommendations to senior stakeholders.

• A genuine interest in staying ahead of industry developments and evolving search behaviours.

What We Offer

• Competitive salary

• Pension scheme

• Long service awards

• Employee discount

• Cycle to work scheme

• Hybrid working

Position Details

Position: Permanent, Full-time Hours: Monday to Friday, 8:45am – 5:30pm Location: London – Hybrid, with 2 days per week onsite

If you are currently seeking a new challenge and feel you would be a good fit, then please submit an up to date CV by using the ‘apply’ button below. For an informal chat please call TQR Plymouth and ask for Laura, many thanks for your interest.

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