Growth Insights Lead

To own and deliver the end-to-end performance reporting, dashboards, MI and insight loops across Sales and Marketing activity, providing timely, accurate, actionable insight that improves prioritisation, optimisation, forecasting and growth execution across core and new propositions. This role ensures reporting and insight is closely aligned to business needs, cadence, and growth outcomes, while operating in partnership with the central Data & Analytics function.

SCOPE

• Own the Customer Office MI and reporting suite across:
• Campaign performance and channel ROI
• Lead flow and funnel health
• Conversion rates by stage, proposition, segment, product
• Pipeline contribution and attribution summaries
• Customer lifecycle metrics (incl. VOC/CSAT/NPS)
• Establish clear metric definitions aligned to Sales and Marketing OKRs.
• Provide the single source of truth for Customer Office performance reporting, aligned to central data governance

DELIVERY

• Produce weekly, monthly and quarterly reporting packs for: CCO / Customer Office leadership, Sales and Marketing leadership, SLT and Board meetings
• Build and maintain dashboards and reporting tools across multiple applications
• Conduct rapid‑turn analysis to answer business questions and direct decisions.
• Monitor data quality (CRM completeness, tracking hygiene, field usage) and lead improvement actions.
• Partner with MarTech Product Owner and Digital Performance lead to ensure measurement is built into campaigns and journeys from day one.

ROLE EXPERTISE

• Strong expertise in MI design, dashboarding and business performance reporting.
• Strong understanding of B2B funnel dynamics and performance marketing measurement.
• Ability to translate data into narrative: insight, implication, recommendation.
• Ability to influence behaviours via reporting discipline (definition adherence, CRM hygiene, performance cadence).

KNOWLEDGE, SKILLS AND EXPERIENCE

• Strong experience in commercial MI / performance reporting (B2B preferred)
• Excellent dashboard and data visualisation capability (Power BI/Monday.com. HubSpot, Excel, PPT, Microsoft 365, GA4, LinkedIn.
• Solid understanding of: CRM and marketing automation metrics. web analytics (GA4), attribution basics. funnel conversion and performance marketing measures
• Ability to translate data into clear insights and actions
• High attention to quality, accuracy, and definition discipline
• Sales funnel measurement, lead-to-pipeline metrics
• Marketing performance metrics and attribution principles
• CRM data and reporting structures
• Data governance basics and metric definition disciplineDashboard creation and performance reporting
• Commercial insight generation (not just reporting)
• Stakeholder management across Sales/Marketing/Ops/Finance
• Data quality diagnostics and improvement
• Demonstrable experience producing MI in commercial functions
• Experience working with CRM/MarTech data sources
• Track record improving visibility, cadence and decision-making through MI

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