GTM Operations Specialist

At AppsFlyer, we believe the difference between good and great is often found through marginal gains. We're looking for a GTM Operations Specialist to identify, design, and run the experiments that move the needle on ARR — one controlled test at a time.

About the Role

This is an analytical, change-driving role sitting within our EMEA GTM Ops team. You'll work directly with the Director of GTM Ops, EMEA to build a clear picture of how our current GTM processes translate into revenue outcomes — and then systematically find and prove where we can do better. Open to candidates based in the UK or Israel.

What You'll Do

• Support the Sales teams by efficiently handling revenue operations responsibilities in order to help commercial transactions move smoothly from negotiation to close.
• Manage core deal flow and approvals — change requests, deal consolidations — resolving tickets within SLA, and for data integrity (ARR Bridge) and pipeline hygiene.
• Review our current EMEA GTM processes end-to-end in alignment with the global teams and model how they connect to ARR outcomes — built through interviews with Sales, CS, SDR, and Partner functions and extensive data analysis.
• Identify incremental improvement opportunities and design controlled experiments to test them.
• Drive each experiment from hypothesis to result: define success metrics, partner with the relevant function, run the MVP, analyze outcomes.
• Own AI ROI analysis for the region: build cost-benefit analysis for existing AI use cases and help build agents that create real, measurable value.
• Design and drive specific projects (TAM expansion, TAM coverage, Pre-Pipeline Measurement, etc) contributing to New Logo attainment in alignment with the GTM Ops Global.
• Analyze the performance of different functions contributing to Pipeline generation — identifying what could be scaled based on potential and how these changes can be implemented.
• Build and maintain a Market Insights engine — a structured information-gathering loop across customer- and partner-facing teams — to capture market signals and feed them into strategy.
• Work with data analysts to develop models and dashboards that track experiment impact and process health.
• Present findings and recommendations to EMEA GTM leadership with a clear commercial angle.

What You Have

• 4+ years in a strategy, business analysis, GTM operations, or consulting role — ideally with exposure to SaaS revenue models.
• Genuinely data-driven: comfortable building models reflecting the reality, working with analysts, and translating numbers into a story.
• Strong project management skills — you can run multiple workstreams simultaneously without dropping balls.
• Excellent stakeholder management: you know how to get buy-in for new ideas from people who didn't ask for them.
• Intellectual curiosity and a bias toward action — you don't wait for perfect information.

Bonus Points

• Experience running A/B tests or structured experiments in a business context.
• Background in strategy building and/ or business intelligence.
• Familiarity with SaaS metrics: ARR, NRR, pipeline coverage, conversion rates.

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