Head of Content Marketing

About the Role

Our client is seeking an inspiring and strategic Head of Content Marketing to lead their content initiatives from their base in Coventry . You will be responsible for crafting and executing a compelling content strategy that resonates with target audiences, enhances brand authority, and drives engagement across all platforms. This pivotal role requires a visionary leader who can inspire creativity, manage a team of content creators, and align content efforts with broader marketing and business objectives within the West Midlands region. You will play a key role in shaping the brand's narrative and ensuring a consistent, high-quality output across all channels.

Key Responsibilities

• Develop and oversee the execution of a comprehensive content marketing strategy aligned with business goals.
• Manage a team of content writers, editors, and designers, providing guidance and feedback.
• Create engaging and high-quality content across various formats, including blog posts, articles, whitepapers, case studies, videos, and social media updates.
• Optimize content for SEO and user experience to maximize reach and engagement.
• Analyze content performance metrics and iterate on strategies to improve results.
• Collaborate with product marketing and demand generation teams to support campaign objectives.

Requirements

• Extensive experience in content marketing, preferably in a leadership role.
• Demonstrated success in developing and executing content strategies that drive measurable results.
• Exceptional writing, editing, and storytelling skills.
• Strong understanding of SEO principles and content optimization techniques.
• Experience managing a team of creatives and external agencies.
• Proficiency with content management systems (CMS) and analytics tools.

Benefits

• A competitive salary commensurate with experience.
• Generous annual leave allowance.
• Access to professional development and training programs.
• A collaborative and innovative work environment in Coventry .
• Opportunity to shape the brand's voice and impact significantly.