Head of Digital Marketing - Charity

About the Role

Our client is looking for an innovative and experienced Head of Digital Marketing to lead their online presence and engagement strategies from their Bristol office. This senior role is responsible for developing and executing a comprehensive digital marketing plan to increase brand awareness, drive engagement, and support fundraising goals. You will manage all aspects of the organisation's digital footprint, including SEO, SEM, social media, email marketing, and content strategy. This is a critical leadership position for a digital expert passionate about leveraging online channels to achieve significant social impact within a hybrid working framework.

Key Responsibilities

• Develop and implement a data-driven digital marketing strategy aligned with organisational objectives.
• Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, and paid advertising.
• Manage the creation of engaging digital content to drive audience engagement and conversions.
• Analyse digital marketing performance, reporting on key metrics and providing actionable insights.
• Lead and mentor a small digital marketing team, fostering a culture of innovation and continuous improvement.

Requirements

• Proven track record in a senior digital marketing role, with extensive experience in the charity or non-profit sector preferred.
• In-depth knowledge of SEO, SEM, content marketing, social media, and email marketing best practices.
• Strong analytical skills and experience with digital marketing analytics tools.
• Excellent leadership and team management abilities.
• Experience managing digital marketing budgets and delivering a strong ROI.

Benefits

• Competitive salary and executive-level benefits package.
• Hybrid working model offering flexibility.
• Comprehensive health, dental, and life insurance.
• Generous annual leave and professional development budget.
• The opportunity to shape the digital voice of a leading charitable organisation.