Head of Digital Marketing for Charities

About the Role

Our client is looking for an innovative and results-driven Head of Digital Marketing to spearhead their online presence and engagement strategies. This is a remote-first leadership position responsible for developing and executing a cutting-edge digital marketing plan to enhance brand awareness, drive online donations, and recruit volunteers. You will lead a virtual team, leveraging digital channels to connect with a wider audience and amplify the organization's mission. If you are a seasoned digital marketer with a passion for the charitable sector and a desire to lead from home, this role offers a unique opportunity to shape the digital future of a respected charity.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy across all online platforms.
• Manage and optimize social media channels, email marketing campaigns, and search engine marketing (SEM).
• Oversee website content, user experience, and conversion rate optimization (CRO) efforts.
• Lead and mentor a remote digital marketing team, fostering creativity and performance.
• Analyse digital marketing performance data, providing actionable insights and regular reports.
• Stay abreast of the latest digital marketing trends and technologies relevant to the charity sector.

Requirements

• Over 8 years of experience in digital marketing, with at least 3 years in a leadership role.
• Proven success in developing and implementing effective digital marketing campaigns, particularly in online fundraising or non-profit marketing.
• Deep understanding of SEO, SEM, social media marketing, content marketing, and email automation.
• Strong analytical skills and proficiency with digital marketing analytics tools (e.g., Google Analytics).
• Excellent leadership, communication, and remote team management abilities.
• A degree in Marketing, Communications, or a related field is preferred.

Benefits

• Highly competitive salary and performance-based incentives.
• Fully remote work arrangement with flexible hours.
• Comprehensive health and wellness benefits.
• Significant opportunities for professional development and career advancement.
• The chance to make a substantial impact on a charitable organization's reach and success.