Head of Digital Marketing - Remote FMCG Specialist

About the Role

Our client, a forward-thinking leader in the FMCG sector, is seeking a strategic and results-oriented Head of Digital Marketing to drive their online presence and growth initiatives. This fully remote position allows you to leverage your expertise from anywhere in the UK, focusing on developing and executing innovative digital strategies. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media, content marketing, email marketing, and e-commerce, to enhance brand visibility and customer engagement for our client's extensive product range.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives for the FMCG sector.
• Lead and manage the digital marketing team, providing guidance, mentorship, and performance feedback.
• Oversee all online advertising campaigns, including PPC, social media ads, and display advertising, optimizing for ROI.
• Manage the company's social media presence and engagement strategy across relevant platforms.
• Drive traffic to e-commerce platforms and company websites through SEO, content marketing, and email campaigns.
• Analyze website traffic, campaign performance, and conversion rates, providing detailed reports and insights to senior leadership.

Requirements

• Extensive experience in digital marketing leadership , preferably within the FMCG industry .
• Proven ability to develop and execute successful digital marketing strategies that drive measurable results.
• Deep understanding of SEO, SEM, content marketing, social media marketing, email marketing, and analytics tools.
• Experience with e-commerce platforms and online sales funnels.
• Excellent leadership, communication, and analytical skills.
• Bachelor's degree in Marketing, Digital Media, or a related field; Master's degree a plus.

Benefits

• Highly competitive salary and annual bonus opportunity.
• Fully remote working arrangement with flexible hours.
• Private healthcare insurance and comprehensive wellness benefits.
• Generous budget for professional development and online courses.
• Opportunity to lead digital transformation for a well-established FMCG brand.