Head of Digital Marketing (Remote)

About the Role

Our client is seeking an accomplished and strategic Head of Digital Marketing to lead their digital initiatives in a fully remote capacity. This senior role will define and execute the company's digital marketing strategy, driving online growth, customer acquisition, and brand visibility across all digital channels. You will manage a team of digital marketing professionals, foster innovation, and ensure the effective use of data to optimize performance and achieve ambitious business goals. This is a unique opportunity for a leader in the digital space to shape the online presence of a forward-thinking company from any location.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy, encompassing SEO, SEM, social media, email marketing, content marketing, and paid advertising.
• Lead, mentor, and manage a remote team of digital marketing specialists, fostering a collaborative and high-performance culture.
• Oversee the creation and execution of targeted digital campaigns designed to drive qualified leads and customer engagement.
• Establish key performance indicators (KPIs) and regularly analyze digital marketing performance, providing strategic insights and recommendations for optimization.
• Manage the digital marketing budget effectively, ensuring maximum ROI and efficient allocation of resources.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, recommending innovative approaches.
• Collaborate closely with other departments, including sales, product, and IT, to ensure alignment and integrated campaign execution.

Requirements

• Master's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a leadership or management role.
• Demonstrated success in developing and executing data-driven digital marketing strategies that achieve significant business outcomes.
• Expertise in SEO, SEM, PPC, social media marketing , email automation, and content strategy.
• Proven experience managing remote teams and fostering a productive distributed work environment.
• Strong analytical skills, proficiency with web analytics tools (e.g., Google Analytics), and marketing automation platforms.

Benefits

• Executive-level salary and bonus compensation.
• Comprehensive health, dental, and vision insurance.
• Significant opportunities for professional growth and executive training.
• Generous paid time off and flexible work policies.
• The advantage of a fully remote role , offering unparalleled work-life balance and location independence.