Head of Digital Marketing - Sports & Fitness

About the Role

Our client is seeking an innovative and strategic Head of Digital Marketing to lead their digital presence within the dynamic Leisure & Sports sector. This pivotal remote role will be responsible for crafting and executing comprehensive digital marketing strategies that drive engagement, brand awareness, and customer acquisition across all online channels. You will be instrumental in shaping our client's digital narrative, ensuring a cohesive and impactful brand experience for a global audience. This is an exciting opportunity to work from anywhere in the UK and make a significant impact on a growing brand.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing, to achieve business objectives.
• Manage and optimize the company website and social media profiles to enhance user experience and brand visibility.
• Oversee the creation of compelling digital content, including blog posts, videos, infographics, and social media updates, aligned with brand messaging and marketing campaigns.
• Analyze digital marketing campaign performance, track KPIs, and generate regular reports to identify trends, insights, and areas for improvement.
• Manage the digital marketing budget effectively, ensuring maximum ROI on all campaigns and initiatives.
• Stay abreast of the latest digital marketing trends, tools, and best practices to ensure our client remains competitive.

Requirements

• Proven track record in developing and executing successful digital marketing strategies, with at least 5 years of experience in a senior marketing role.
• Strong understanding of SEO, SEM, PPC, social media marketing, email marketing, and content marketing principles.
• Proficiency in using digital marketing tools and analytics platforms such as Google Analytics, SEMrush, and HubSpot.
• Excellent analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable strategies.
• Exceptional communication, leadership, and project management skills, with the ability to manage multiple projects simultaneously.
• Experience within the Leisure & Sports industry is a significant advantage.

Benefits

• Competitive salary package and potential for performance-based bonuses.
• Full remote working arrangement, offering flexibility and work-life balance.
• Opportunities for professional development and continuous learning.
• Collaborative and supportive virtual team environment.
• Chance to shape the digital future of a prominent brand in the sports sector.