Head of Digital Marketing

About the Role

Our client is seeking a visionary and results-oriented Head of Digital Marketing to lead their digital strategy entirely remotely. This senior leadership position is responsible for developing and implementing a comprehensive digital marketing plan that aligns with the company's overall business objectives, driving significant growth in brand awareness, customer acquisition, and revenue. You will manage a distributed team of marketing professionals, overseeing all aspects of digital marketing, including SEO, SEM, content marketing, social media, email marketing, and paid advertising. The ideal candidate is a strategic thinker with a proven track record of success in leading high-performing digital marketing functions in a remote-first setting.

Key Responsibilities

• Develop and execute a cutting-edge digital marketing strategy that supports business growth and brand objectives.
• Lead, mentor, and manage a remote team of digital marketing specialists across various disciplines.
• Oversee all digital marketing channels, including SEO, SEM, paid social, content marketing, email marketing, and affiliate marketing.
• Define key performance indicators (KPIs) and metrics for all digital marketing activities, tracking and reporting on performance.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.
• Drive innovation in digital marketing tactics and technologies to maintain a competitive edge.
• Collaborate with other department heads to ensure integrated marketing efforts and brand consistency.

Requirements

• Minimum of 8 years of experience in progressive digital marketing roles, with at least 3 years in a leadership or management position.
• Demonstrated success in developing and executing comprehensive digital marketing strategies that delivered measurable business results.
• Expertise across a wide range of digital marketing disciplines, including SEO, SEM, content strategy, social media marketing, and email automation.
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
• Proven experience leading and managing remote teams effectively.

Benefits

• Highly competitive executive salary and bonus structure.
• Fully remote working environment offering unparalleled flexibility.
• Executive-level health, dental, and vision benefits.
• Significant stock options or equity package.
• Generous allowance for professional development, conferences, and home office setup.