Head of Digital Marketing

About the Role

Our client is seeking an experienced and strategic Head of Digital Marketing to lead their digital marketing efforts within a fully remote team. This pivotal role involves developing and executing comprehensive digital strategies to enhance brand visibility, drive customer acquisition, and optimize online engagement. You will manage a distributed team, oversee all digital marketing channels, and leverage data analytics to measure campaign effectiveness and inform future strategies. This is a fantastic opportunity for a digital marketing leader to shape the online presence of the company and drive significant growth from anywhere, fostering a data-driven and innovative marketing culture.

Key Responsibilities

• Develop and implement overarching digital marketing strategies across all online channels, including SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid advertising campaigns (PPC, social ads) to maximize ROI and achieve lead generation goals.
• Oversee the creation and execution of compelling content marketing strategies that engage target audiences.
• Analyze website traffic, campaign performance, and other digital metrics to identify trends and opportunities for improvement.
• Lead, mentor, and manage a team of digital marketing specialists in a remote setting.
• Collaborate with cross-functional teams to ensure cohesive brand messaging and integrated marketing efforts.

Requirements

• Minimum of 7 years of experience in digital marketing , with at least 3 years in a leadership role.
• Proven success in developing and executing data-driven digital marketing campaigns that deliver measurable results.
• Expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Strong analytical skills and proficiency with digital marketing tools (e.g., Google Analytics, SEMrush, HubSpot).
• Excellent leadership, communication, and project management capabilities.
• Experience working effectively within a remote team environment is essential.

Benefits

• Competitive salary and performance-based incentives.
• Full remote work flexibility, empowering work-life balance.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holiday schedule.
• Opportunities for continuous learning and professional development.