Head of Digital Marketing

About the Role

Our client is seeking a visionary Head of Digital Marketing to spearhead their online presence and digital strategy from a remote position, serving clients across the UK, including those in Newcastle upon Tyne . You will be responsible for defining and executing a cutting-edge digital marketing roadmap, driving online growth, customer acquisition, and brand engagement. This leadership role requires a deep understanding of the digital landscape, a data-driven approach, and the ability to inspire and manage a remote team. You will play a critical part in shaping our client's digital future and delivering exceptional results in the competitive FMCG market.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy encompassing SEO, SEM, social media, email marketing, and content marketing.
• Lead and mentor a remote team of digital marketing specialists, fostering a collaborative and high-performing culture.
• Oversee the creation of engaging, high-quality digital content tailored to various platforms and target audiences.
• Manage and optimize digital advertising campaigns to maximize ROI and achieve key performance indicators.
• Analyze website traffic, user behaviour, and campaign performance data to derive actionable insights and drive continuous improvement.
• Stay abreast of emerging digital trends, tools, and technologies, recommending innovative approaches to maintain a competitive edge.

Requirements

• Extensive experience (7+ years) in digital marketing, with a significant portion in a leadership or strategic role.
• Proven success in developing and executing successful digital marketing strategies for FMCG brands or similar industries.
• Expertise across all major digital marketing channels and analytics platforms.
• Demonstrated ability to lead and manage remote teams effectively.
• Strong analytical skills and a data-driven mindset, with a focus on measurable outcomes.

Benefits

• Highly competitive salary with potential for performance bonuses.
• Fully remote working environment, offering maximum flexibility and work-life balance.
• Generous allowance for home office setup and professional development.
• Comprehensive health, dental, and vision insurance coverage.
• Opportunity to shape the digital strategy of a growing company and influence brand perception across the market.