Head of Digital Marketing

About the Role

Our client is seeking an experienced and visionary Head of Digital Marketing to lead their online presence from a fully remote setting. This senior role is crucial for shaping and executing a cutting-edge digital marketing strategy that drives brand awareness, customer acquisition, and revenue growth. You will manage a diverse range of digital channels, analyse performance data, and inspire a team to achieve ambitious marketing goals. The ideal candidate is a strategic thinker with a deep understanding of the digital marketing ecosystem and a passion for leveraging technology to connect with customers, contributing to a forward-thinking, remote-first organizational culture that empowers its leaders.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy across all relevant channels (SEO, SEM, social media, email, content).
• Lead and mentor the digital marketing team, fostering a culture of innovation and high performance.
• Oversee budget allocation and campaign performance, ensuring maximum ROI.
• Analyse marketing data and provide actionable insights and reports to senior management.
• Identify new digital marketing opportunities and emerging trends to maintain a competitive edge.
• Collaborate with cross-functional teams to align marketing efforts with business objectives.

Requirements

• 10+ years of progressive experience in digital marketing , with at least 3 years in a leadership role.
• Proven track record of developing and executing successful digital marketing campaigns.
• Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Strong analytical skills and proficiency with marketing analytics platforms.
• Exceptional leadership, communication, and strategic planning abilities.
• Experience working effectively in a remote team environment is essential.

Benefits

• Executive-level salary and comprehensive bonus structure.
• Complete remote work flexibility with support for home office setup.
• Generous health, dental, and vision insurance plans.
• Significant opportunities for professional growth and leadership development.
• A dynamic and innovative company culture focused on digital excellence.