Head of Digital Marketing

About the Role

Our client is seeking a visionary and strategic Head of Digital Marketing to lead their fully remote marketing function. This senior leadership role is responsible for defining and driving the company's overall digital marketing strategy, encompassing all online channels and customer touchpoints. You will build and manage a high-performing remote team, foster innovation, and ensure digital marketing efforts are directly aligned with achieving ambitious business growth targets. This is a critical, high-impact position for an experienced leader who thrives in a remote work setting and is passionate about shaping the digital future.

Key Responsibilities

• Develop and execute a comprehensive, long-term digital marketing strategy across all relevant online channels (SEO, SEM, social, content, email, affiliates).
• Lead, mentor, and develop a high-performing, geographically dispersed remote marketing team.
• Oversee the management of significant digital marketing budgets, ensuring optimal allocation and measurable ROI.
• Establish key performance indicators (KPIs) and reporting frameworks to track success, analyze performance, and drive continuous improvement.
• Collaborate with executive leadership and cross-functional department heads to ensure digital marketing initiatives support overall business objectives.
• Stay at the forefront of digital marketing trends, technologies, and best practices, driving innovation and competitive advantage.

Requirements

• 10+ years of progressive experience in digital marketing, with at least 3-5 years in a leadership or management role.
• Proven success in developing and implementing complex, multi-channel digital marketing strategies that deliver significant business results.
• Expertise across a broad range of digital marketing disciplines, including SEO, SEM, content strategy, social media marketing, email marketing, and analytics.
• Exceptional leadership, communication, and strategic planning skills.
• Experience building and managing remote teams effectively.
• Data-driven decision-maker with advanced analytical skills and proficiency in marketing analytics tools.

Benefits

• Executive-level competitive salary and bonus structure.
• Fully remote working opportunity, providing unparalleled flexibility.
• Comprehensive executive health, dental, and vision insurance.
• Significant stock options or equity participation.
• Opportunity to lead and shape the digital marketing vision for a forward-thinking company from your base near Cambridge .