Head of Digital Marketing

About the Role

Our client is seeking a visionary and experienced Head of Digital Marketing to lead their digital transformation efforts, working remotely across the UK, with a strong connection to their Glasgow, Scotland roots. This senior leadership role is responsible for defining and executing a cutting-edge digital marketing strategy that drives significant growth in brand awareness, customer acquisition, and revenue. You will lead a talented team, mentor junior marketers, and spearhead innovative campaigns across all digital channels, including SEO, SEM, social media, email, and content marketing. The ideal candidate possesses a strategic mindset, a deep understanding of the digital landscape, and a proven ability to deliver measurable results in a remote-first environment. This is a critical opportunity to shape the future of our client's online presence and contribute to their ambitious growth objectives.

Key Responsibilities

• Develop, implement, and manage a comprehensive, results-oriented digital marketing strategy that aligns with overall business objectives.
• Lead, mentor, and develop a high-performing remote digital marketing team, fostering a culture of innovation and collaboration.
• Oversee all digital marketing channels, including SEO, SEM, PPC, social media marketing, email marketing, content marketing, and affiliate marketing.
• Drive customer acquisition and retention strategies through effective digital campaigns and personalized customer journeys.
• Analyze digital marketing performance data, identify key trends and insights, and present strategic recommendations to senior leadership.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI across all initiatives.

Requirements

• Extensive experience (8+ years) in digital marketing leadership roles, with a proven track record of success in driving business growth.
• Deep understanding of all facets of digital marketing, including SEO, SEM, PPC, social media, content marketing, and marketing automation .
• Demonstrated experience in managing and leading remote teams effectively.
• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights and successful strategies.
• Exceptional leadership, communication, and interpersonal skills.
• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

Benefits

• Highly competitive salary and executive-level bonus structure.
• Fully remote working arrangement with flexible hours.
• Comprehensive executive health, dental, and vision benefits package.
• Generous stock options and long-term incentive plans.
• Significant budget for professional development, conferences, and training.