Head of Digital Marketing

About the Role

Our client, a forward-thinking charity organisation, is seeking an innovative Head of Digital Marketing to lead their online presence and engagement strategies. In this fully remote role, you will be responsible for crafting and executing a comprehensive digital marketing plan to amplify the charity's message, increase supporter engagement, and drive donations. This is an exciting opportunity for a seasoned digital marketer to shape the online narrative of a significant cause and lead a remote team. You will leverage cutting-edge digital tools and strategies to connect with a global audience and advance the organisation's mission.

Key Responsibilities

• Develop and implement an overarching digital marketing strategy across all online channels, including social media, SEO, SEM, email marketing, and content marketing.
• Manage the charity's website, ensuring it is user-friendly, engaging, and optimised for conversions and donations.
• Oversee social media presence, creating compelling content, managing communities, and running targeted campaigns.
• Analyse digital marketing performance using key metrics and tools, providing insights and recommendations for continuous improvement.
• Lead and mentor a remote team of digital marketing specialists, fostering a culture of creativity and results-driven execution.

Requirements

• Extensive experience in digital marketing leadership, with a proven track record of developing and implementing successful online strategies, preferably in the charity sector .
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, content creation, and analytics platforms.
• Experience managing paid advertising campaigns and optimising for ROI.
• Excellent strategic thinking, analytical, and project management skills.
• Strong understanding of website management and user experience principles.

Benefits

• Highly competitive salary and performance-related bonus opportunities.
• Comprehensive remote working setup and support.
• Generous annual leave and excellent pension scheme.
• Significant opportunities for professional development and leadership growth.
• The chance to make a substantial digital impact for a vital charitable cause .