Head Of Domestic Recruitment & Widening Participation

This is a strategic leadership role responsible for driving domestic student engagement and widening participation at ASU London and accountable for achieving target enrolment volumes and revenue.

Head Of Domestic Recruitment & Widening Participation Salary: £70,000 - £80,000 per annum Hours: Full Time Contract: Permanent Location: Central London (Hybrid Working) Reports to: Executive Director Enrolment Management

About Us

ASU London is an independent, UK-accredited provider of higher education focused on delivering world-class opportunities to students who are seeking a practical, future-ready education, drawing on curriculum from one of the world’s top universities, Arizona State University.

About the Role

This is a strategic leadership role responsible for driving domestic student engagement and widening participation at ASU London and accountable for achieving target enrolment volumes and revenue. The postholder will lead initiatives targeting international students already based in the UK (UKI) and home students and underrepresented groups within the UK, delivering a balanced strategy across these priorities.

The role is strategic and outreach-focused, with no responsibility for admissions decisions or immigration compliance, which fall under the Head of Admissions & Immigration Compliance. The postholder will build and deliver recruitment campaigns, outreach programmes, and partnerships that support engagement, and progression into higher education for all target audiences.

Key Responsibilities

• UKI Student Engagement

• Home Students & Widening Participation

• Outreach, Events & Partnerships

• Data, Insight & Performance

• Leadership & Team Management

Key Relationships

• Senior leadership, to align recruitment, UKI strategy, and Widening Participation with institutional priorities

• Marketing, Admissions, and academic teams, to ensure a seamless student engagement journey

• Schools, colleges, community organisations, and pathway providers across the UK

• Sector bodies and networks relevant to widening participation and UKI engagement

• Build relationships with UK-based international schools, pathway providers, and relevant institutions to support UKI engagement

• Partner with Admissions to ensure a smooth transition from engagement to application submission

• Work closely with academic and professional services teams to align outreach initiatives with institutional objectives

The successful candidate will have ideally significant experience in student recruitment and/or widening participation within higher education, experience developing targeted strategies for home/WP and UKI students and a proven track record of delivering engagement strategies for multiple student segments. They will have a degree-level qualification or equivalent, proven experience managing and leading teams, experience developing targeted strategies for home/WP and UKI students, experience using data and insight to inform strategy and decision-making, a strong understanding of the UK education landscape, including schools, colleges, and pathways and a willingness to travel within the UK.

They successful candidate would benefit from experience managing Access and Participation Plans or similar regulatory frameworks, building partnerships with schools, colleges, and pathway providers and working with UKI-focused recruitment channels or institutions but these are non-essential.

The Head Of Domestic Recruitment & Widening Participation will also have the following leadership capabilities:

• Strategic and target-driven, with strong commercial awareness

• Passionate about widening participation and social impact

• Collaborative and highly effective at stakeholder engagement

• Data-driven and results-oriented

• Strong communicator, able to engage diverse audiences

• Adaptable and comfortable operating in a fast-paced environment

Success in this role will include

• Strong engagement, conversion, and enrolment outcomes for both UKI, Home, and WP student populations through a balanced strategic focus

• Successful implementation of a distinct UKI recruitment strategy

• Strong impact of outreach and Widening Participation initiatives

• Balanced strategic focus across UKI, Home and WP priorities

• A motivated, high-performing team

• Achievement of APP metrics

Closing date for applications: 23:59 on Monday 12th October 2026.

Interested?

If you would like to find out more, please click the apply button. You will be directed to our online portal to complete your application for this position.

This role is exempt from the Rehabilitation of Offenders Act 1974.

In addition, you are required to submit to a Disclosure and Barring Service (DBS) check.

No agencies please