Head of E-commerce & Digital Marketing

About the Role

Our client is seeking a strategic and visionary leader to fill the role of Head of E-commerce & Digital Marketing in Portsmouth . This senior position is responsible for overseeing all aspects of the online retail operations and digital marketing initiatives. You will develop and execute strategies to drive significant growth in online sales, enhance brand visibility, and optimize the customer journey across all digital touchpoints. This leadership role requires a deep understanding of both e-commerce best practices and cutting-edge digital marketing techniques, working to elevate the company's online presence.

Key Responsibilities

• Develop and implement a comprehensive e-commerce strategy to achieve ambitious revenue and growth targets.
• Lead and manage all digital marketing channels, including SEO, SEM, social media, email marketing, and affiliate marketing.
• Oversee the entire e-commerce platform, ensuring optimal user experience, conversion rates, and operational efficiency.
• Analyze market trends, customer behaviour, and competitor activities to identify strategic opportunities and threats.
• Manage the digital marketing budget effectively, ensuring maximum return on investment (ROI) across all campaigns.
• Build, mentor, and lead a high-performing digital marketing and e-commerce team in Portsmouth .

Requirements

• Extensive experience (8+ years) in senior leadership roles within e-commerce and digital marketing.
• Proven track record of driving significant revenue growth and scaling online businesses.
• Deep understanding of e-commerce platforms, CRM systems, and digital marketing analytics tools.
• Strong strategic thinking, leadership, and team management skills.
• Expertise across a wide range of digital marketing disciplines, including paid advertising, SEO, content, and social media.
• Bachelor's or Master's degree in Marketing, Business, or a related field.

Benefits

• Executive-level salary and performance-based bonus structure.
• Leadership role with significant strategic impact and autonomy.
• Comprehensive health and wellness benefits.
• Opportunity to shape the future of a leading e-commerce business in Portsmouth .
• Pension scheme and generous holiday entitlement.