Head of E-commerce

About the Role

Our client is seeking a visionary and results-driven Head of E-commerce to lead their online sales strategy and operations for their expansive FMCG product range. This fully remote position is critical for driving online revenue growth, enhancing the digital customer experience, and expanding the company's direct-to-consumer (DTC) capabilities. You will be responsible for developing and executing a cutting-edge e-commerce strategy, managing all digital marketing efforts, optimizing website performance, and ensuring a seamless online customer journey from acquisition to retention. This is an exceptional opportunity for a seasoned e-commerce leader to shape the digital future of a prominent FMCG brand.

Key Responsibilities

• Develop and implement a comprehensive e-commerce strategy to drive online sales growth and profitability across all digital channels.
• Manage the day-to-day operations of the e-commerce platform, including website content, user experience, and checkout processes.
• Oversee all digital marketing activities, including SEO, SEM, social media marketing, email marketing, and affiliate programs.
• Analyze website traffic, conversion rates, customer behaviour, and sales data to identify opportunities for optimization.
• Manage relationships with e-commerce platform providers, payment gateways, and other third-party vendors.
• Lead and mentor a remote e-commerce team, fostering a culture of innovation and data-driven decision-making.

Requirements

• Bachelor's degree in Marketing, Digital Commerce, Business, or a related field.
• Minimum of 7 years of progressive experience in e-commerce management , with a strong focus on driving online sales within the FMCG sector .
• Proven success in developing and executing strategies for DTC and online marketplace growth.
• In-depth knowledge of e-commerce platforms (e.g., Shopify, Magento), analytics tools (e.g., Google Analytics), and digital marketing best practices.
• Excellent leadership, strategic thinking, and analytical skills.

Benefits

• Highly competitive salary and performance-based bonuses.
• Fully remote working environment offering unparalleled flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous allowance for home office expenses and professional development.
• Significant opportunities to lead and shape a key strategic function within the company.