Head of Growth & Marketing

This isn't just about managing a brand; it’s about re-engineering a commercial legacy. While the company’s heritage is established, its B2B go-to-market strategy is a blank canvas. They need a Head of Growth who understands that in a corporate environment, agility means shortening complex sales cycles and ambition means capturing untapped enterprise market share. You won't just be running campaigns, you’ll be building the high-performance engine that powers their next decade of B2B dominance.

The Mission

They are moving away from volume-based sales to a high-precision, sector-led strategy. Your mission is to:

• Build the Engine: Lead and shape a marketing function that prioritises high-quality inquiries over vanity metrics.
• Optimise the Journey: Modernise the digital buying journey to ensure every touchpoint screams credibility and effortless execution.
• Scale Intelligently: Interpret the existing strategy, challenge status-quo assumptions, and implement a "test-and-learn" culture to drive rapid growth.

Key Responsibilities

• Strategic Growth: Develop a sector-led growth strategy and refine audience segmentation to capture high-value market share.
• Brand Narrative: Strengthen the brand's positioning as the most trusted, premium operator in London.
• Demand Generation: Design multichannel campaigns using a digital-first approach to the customer buying journey.
• Sales Alignment: Partner closely with Sales to build a consultative process supported by high-standard tools and content.
• Data & Analytics: Use a "test-and-learn" mindset to evaluate lead quality and optimise every pound of marketing investment.

Requirements

• Scale-up Experience: 10+ years of professional experience, with a proven history of supporting significant, measurable revenue growth.
• Strategic Precision: Deep expertise in ICP (Ideal Customer Profile) development and targeted segmentation.
• Digital & CRM Mastery: Proficiency in navigating and building within CRM-led environments to drive performance.
• Owner Mindset: A passion for designing end-to-end customer journeys that build brand loyalty and long-term value.

Why is it an exciting role?

• 360-Degree Ownership: Full responsibility across brand, digital performance, creative direction, and CRM.
• Elite Culture: A professional, trust-based environment that values your specific expertise and gives you the room to execute.
• Premier Assets: Market a collection of high-spec, design-led landmark venues that are the benchmark of the London event industry

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