Head of Integrated Marketing

Head of Digital Integrated Marketing

West London

£100K – £110K + Generous Bonus & fantastic benefits!!

About the Role

We’re seeking a dynamic Head of Digital Integrated Marketing to lead across Brand, Paid media and social media to drive the brand vision and strategy forward. You will work across a wide range of channels and agencies to drive the global experience!

Key Responsibilities:

• Define and execute paid media plans across channels (OHH, Print, Digital), aligned with brand goals and campaign objectives.
• Collaborate with 360 teams across media strategy, creative asset needs, and delivery.
• Lead agency briefings, follow-ups, and site visits.
• Identify and secure new paid media opportunities (platforms, integrations, partnerships).
• Own the full brand and performance budget alongside ROI/KPI reporting.
• Lead briefing, planning, and implementation across markets and agencies.
• Serve as in-house expert on algorithm optimization and platform best practices.
• Monitor performance, analyze results, and implement improvements across channels and markets.

What you bring:

• Strong experience across in B2C/D2C brands
• Proven experience in developing and executing integrated marketing (paid, owned, earner, digital, social etc)
• Strong leadership skills, including managing direct reports and cross-functional teams.
• Excellent communication and vendor/agency management capabilities.
• Analytical mindset with a track record of translating data into actionable media insights.

Rates depend on experience and client requirements

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