Head of Market - Europe

Overview

We are seeking a senior commercial leader to drive growth, partnerships, and market development across Europe.

The Head of European Markets will lead regional strategy across priority source markets, with a focus on commercial performance, partner acquisition, brand visibility, and premium customer growth. The role is ideally suited to a candidate with experience in luxury travel, destination marketing, premium retail, or high-end tourism.

Scope of Services

Strategic Market & Partnership Leadership

• Drive market development strategies across key European territories to strengthen regional presence and unlock commercial growth.
• Identify, originate, and structure strategic partnerships with travel trade, luxury travel, mobility, accommodation, financial services, and tourism stakeholders across Europe.
• Define market‑specific propositions and go‑to‑market plans for high‑value audiences in priority European markets.
• Bring expertise and knowledge of membership programmes to support business development strategy, partner acquisition, and customer engagement across European markets.

Commercial Leadership & Revenue Growth

• Drive the regional commercial pipeline, including opportunity development, proposal leadership, negotiation, and agreement closure.
• Drive revenue growth, market penetration, and premium customer acquisition across priority European markets.
• Set regional priorities and allocate focus based on market performance, opportunity, and strategic relevance.
• Drive regional budget management, ensuring disciplined investment planning, ROI tracking, and alignment with commercial priorities.

Regional Marketing Strategy & Activation

• Lead regional marketing activations and partner campaigns aligned with brand and commercial objectives.
• Ensure consistent yet locally relevant storytelling and market positioning across European source markets.
• Monitor and optimise campaign performance against agreed KPIs, budgets, and regional priorities.

Stakeholder Leadership & Cross‑Market Management

• Lead strategic relationships with key partners, agencies, and public stakeholders across European markets.
• Ensure effective coordination across internal teams and external market representatives to deliver against regional objectives.
• Lead, coach, and develop market‑facing team members and external representatives, setting clear priorities, accountability, and performance expectations across the region.
• Provide market intelligence and strategic recommendations to support planning, decision‑making, and long‑term growth.

Deliverables & Outcomes

• Clear market strategies and execution plans in place across priority European markets.
• Secured high‑value strategic partnerships and commercial agreements across Europe.
• Improved commercial performance, brand visibility, and premium customer reach.
• Actionable market insight to inform future investment and growth priorities.

Required Experience & Expertise

• Proven leadership experience across European markets within luxury travel, destination marketing, tourism, or related sectors.
• Strong commercial, partnership, and business development expertise in international B2B and B2B2C environments.
• Demonstrated ability to lead multi‑market strategies and influence senior stakeholders across geographies.
• Strong negotiation, analytical, and performance management capability.
• Strategic, results‑driven, and able to operate with high autonomy in a fast‑paced international environment.

Compensation

Starting minimum salary: 96,000

Benefits

A warm welcome, the chance to build an ever‑evolving career story, and benefits designed around your lifestyle, physical, mental and social wellbeing.

Our Commitment

We're proud to be a diverse and inclusive employer and welcome applications from every background. Come as you are.

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