Head of Marketing

About the Role

Our client is seeking a visionary and strategic Head of Marketing to lead their marketing efforts from Edinburgh . This executive role is responsible for developing and executing innovative marketing strategies to enhance brand visibility, drive customer acquisition, and support revenue growth. You will lead a dynamic marketing team, manage the overall marketing budget, and ensure cohesive brand messaging across all channels. The ideal candidate is a creative, data-driven leader with a passion for building strong brands and achieving measurable marketing success.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy encompassing brand management, digital marketing, content creation, and public relations.
• Lead, mentor, and inspire the marketing team, fostering a culture of creativity, collaboration, and accountability.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.
• Oversee the execution of integrated marketing campaigns across various channels, including online, social media, and traditional advertising.
• Analyze market trends, customer insights, and campaign performance data to inform strategy and optimize future initiatives.
• Collaborate with sales, product development, and other departments to ensure marketing efforts align with business objectives.

Requirements

• Extensive experience in a senior marketing leadership role, such as Head of Marketing or Marketing Director.
• Proven track record of developing and executing successful, data-driven marketing strategies that drive growth.
• Strong expertise in digital marketing, SEO, SEM, social media marketing, and content strategy.
• Exceptional leadership, team management, and communication skills.
• Demonstrated ability to manage budgets and measure marketing performance effectively.
• A Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive executive salary with performance-based incentives.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and holiday leave.
• Opportunities for professional development and attending industry conferences.
• A vibrant and collaborative company culture in a historic city setting.