Head of Performance

Head of Performance (Germany)

DTC Health & Wellness

UK-based (Remote first, occasional travel)

£70,000 - £90,000 + Equity

Our client, a fast-growing DTC Health & Wellness brand, is looking for a Head of Performance to unlock the next stage of it's expansion in Germany. The market has reached a point where continued growth requires deeper performance marketing expertise, sharper experimentation and a more sophisticated approach to conversion.

You’ll inherit an established operation rather than start from zero, but there is significant headroom to improve acquisition efficiency, strengthen the customer journey and open new channels. As Head of Performance, you will own the growth strategy for the German market, combining strategic leadership with hands-on performance marketing to deliver measurable, profitable growth.

This is particularly suited to someone who enjoys building rather than simply maintaining. You’ll have a small existing support structure, access to specialist product and conversion expertise, and the freedom to test where the next phase of growth will come from.

Please note, you need to be native/fluent in German and have a solid understanding of the German market as a consumer.

Role Highlights:

• Improve paid search performance while identifying opportunities to scale paid social
• Partner with product and CRO specialists to diagnose and improve the conversion journey
• Build a broader acquisition mix through structured testing and channel experimentation
• Balance customer acquisition costs, conversion, retention and profitability when allocating investment
• Progress towards broader ownership of the German growth P&L as the market scales
• Deliver measurable growth against CAC targets while unlocking at least one additional acquisition channel at meaningful scale.

You Will Need:

• Native-level or fluent German with strong knowledge of German consumers and the local market
• Proven DTC performance marketing experience within a consumer-facing digital business
• Deep hands-on expertise in Paid Search and/or Paid Social
• Experience managing significant budgets
• Strong analytical and CRO skills, with the ability to diagnose funnel performance and prioritise testing
• Commercial judgement to balance ambitious growth targets with CAC, efficiency and profitability
• Experience within Health & Wellness, Digital Health or another regulated sector would be a bonus
• Subscription experience would also be ideal

Apply now or send your CV to

Due to a high number of applicants, we are only able to respond to successful candidates