Head of SEO & Content Strategy

About the Role

Our client is seeking a strategic and results-driven Head of SEO & Content Strategy to lead their organic growth initiatives from their Newcastle upon Tyne office. This senior position will be responsible for defining and executing a cutting-edge SEO strategy, coupled with a compelling content marketing plan, to significantly enhance online visibility and drive qualified traffic. You will work closely with content creators, web developers, and the wider marketing team to ensure all digital assets are optimized for search engines and resonate with target audiences. This is a key leadership role for an individual passionate about search engine optimization and its power to transform business growth, working within a company that champions innovation and continuous improvement in the digital space.

Key Responsibilities

• Develop, implement, and manage a comprehensive Search Engine Optimization (SEO) strategy to improve organic search rankings and drive relevant traffic.
• Lead the creation and execution of a high-impact content marketing strategy aligned with SEO goals and target audience needs.
• Conduct in-depth keyword research, competitive analysis, and technical SEO audits to identify opportunities and threats.
• Collaborate with content writers and designers to produce engaging, SEO-friendly content across various formats (blogs, articles, infographics, videos).
• Monitor and analyze website performance using tools like Google Analytics and Search Console, providing regular reports and strategic recommendations.
• Work closely with the development team to implement technical SEO best practices and ensure website crawlability and indexability.

Requirements

• Minimum of 6 years of experience in SEO and content strategy, with a proven track record of success in driving organic growth.
• Deep understanding of search engine algorithms , ranking factors, and current SEO best practices.
• Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics, and Google Search Console.
• Experience in developing and managing successful content marketing programs.
• Strong analytical skills and the ability to translate data into actionable strategies.
• Excellent communication and leadership skills, with the ability to influence cross-functional teams in Newcastle upon Tyne .

Benefits

• Highly competitive salary commensurate with experience.
• Generous annual bonus structure tied to performance metrics.
• Comprehensive health and wellness benefits package.
• Opportunities for continuous learning and professional development in the field of SEO.
• A collaborative and forward-thinking work environment in a prime Tyne and Wear location.
• Generous paid time off and company holidays.