Head of Social Media & E-commerce Strategy

About the Role

Our client is seeking a strategic and experienced Head of Social Media & E-commerce Strategy to lead their online growth initiatives. This is a pivotal, fully remote leadership role based in Belfast , responsible for defining and executing the company's overarching digital strategy. You will be at the forefront of shaping our brand's narrative across social platforms and optimizing our e-commerce operations for maximum impact and profitability. This position demands a visionary leader with a deep understanding of market trends, consumer behavior, and the interplay between social engagement and online sales, all managed remotely from within the UK.

Key Responsibilities

• Develop and implement a cohesive, long-term strategy for social media engagement and e-commerce growth.
• Oversee all aspects of social media marketing, including content development, community management, paid social campaigns, and performance analysis.
• Drive the e-commerce strategy, focusing on website optimization, conversion rate improvement, customer journey mapping, and online sales growth.
• Lead and mentor a team of marketing and e-commerce professionals, fostering a collaborative and high-performing remote work environment.
• Identify and evaluate new digital marketing technologies and opportunities to enhance brand reach and customer engagement.
• Manage budgets effectively, allocating resources to maximize ROI across all digital channels.

Requirements

• Extensive experience in a senior role overseeing social media strategy and e-commerce operations .
• Proven track record of developing and implementing successful digital marketing strategies that drive significant revenue growth.
• Deep understanding of digital marketing principles, including SEO, SEM, content marketing, social media analytics, and CRM.
• Exceptional leadership, communication, and strategic planning skills.
• Experience managing remote teams and fostering a positive, productive virtual work culture.

Benefits

• Highly competitive executive salary and bonus structure.
• Fully remote working arrangement, providing ultimate flexibility.
• Opportunity to lead and shape the digital future of a growing company.
• Comprehensive health and wellness benefits package.
• Allowance for home office setup and professional development.