Head of Strategic Marketing (ABM)

Inspired is a market leading, technology-enabled provider of energy and sustainability solutions in the UK - supporting businesses to transition to net zero carbon and manage their response to climate change.Established in 2000, we became the first publicly quoted advisor following a successful AIM debut in 2011. We are now the UK’s number one destination for businesses seeking expert insight and advisory services to help them manage their energy costs, reduce their carbon emissions and prove their net zero carbon and ESG strategies to their investors and customers

We are looking for a Head of Strategic Marketing (ABM) to join our successful Marketing team. This role is home based with occasional travel to offices required.

Role and Responsibilities

The Head of Strategic Marketing (ABM) will lead Inspired’s account-based marketing strategy across a defined portfolio of high-value strategic clients and strategic prospects. The role will develop highly targeted, insight-led programmes that bring together marketing, sales and account management activity around the organisations that matter most to Inspired. For existing clients, the focus will be on strengthening relationships, supporting retention and identifying opportunities to expand Inspired’s Energy, Sustainability and Optimisation services. For strategic prospects, the role will develop bespoke account strategies designed to create engagement, build relationships with senior decision-makers and generate high-value commercial opportunities. This is a commercially focused marketing role where success is measured through account engagement, pipeline creation, cross-sell and revenue influence rather than traditional marketing activity alone.

The successful candidate will be required to:

• Own and develop Inspired’s Account-Based Marketing strategy across selected strategic clients and prospects.
• Work with Sales, Account Management and divisional leadership to identify, prioritise and segment strategic accounts based on commercial potential, strategic fit and propensity to buy.
• Develop individual and clustered account plans incorporating organisational insight, stakeholder mapping, existing relationships, service penetration and identified commercial opportunities.
• Create highly personalised campaigns and engagement programmes across Energy, Sustainability and Optimisation services.
• Develop multi-channel account activation strategies incorporating digital, email, content, events, direct outreach, executive engagement, insight and sales-led activity.
• Work closely with sales and account teams to create coordinated engagement plans for senior stakeholders and buying committees.
• Identify whitespace and cross-sell opportunities within Inspired’s strategic client portfolio.
• Use account intelligence, market signals, customer data and behavioural insight to identify appropriate moments for engagement.
• Develop propositions, messaging and sales enablement materials tailored to specific accounts, sectors and commercial challenges.
• Ensure marketing activity supports meaningful commercial conversations rather than simply generating marketing engagement.
• Track account engagement, opportunity creation, pipeline progression, cross-sell activity and revenue influence.
• Establish clear ABM measurement and reporting, demonstrating the commercial impact of strategic marketing programmes.
• Champion an account-based approach across Inspired and build strong working relationships between Marketing, Sales, Account Management and service divisions.

Qualifications and Experience Requirements

Essential

• Significant experience in B2B marketing, ideally within a complex, consultative or professional services environment.
• Demonstrable experience of Account-Based Marketing, strategic account marketing or highly targeted B2B demand generation.
• Strong understanding of complex B2B buying journeys involving multiple stakeholders and longer sales cycles.
• Proven ability to work collaboratively with senior Sales, Account Management and commercial stakeholders.
• Strong commercial awareness with the ability to connect marketing activity to pipeline, revenue, retention and growth.
• Excellent written and verbal communication skills.
• Strong analytical skills and confidence using CRM, account intelligence and marketing performance data to inform decision-making.

Desirable

• Degree or equivalent professional qualification in Marketing, Business, Communications or a related discipline.
• CIM or equivalent professional marketing qualification.
• Experience within energy, sustainability, utilities, consultancy, professional services or another complex B2B market.
• Experience marketing multiple services or solutions into large corporate organisations.
• Experience using HubSpot or a comparable CRM and marketing automation platform.
• Experience of intent data, account intelligence, data enrichment or ABM technology platforms.

What we offer

• Training and development opportunities
• Company pension
• Life insurance
• Enhanced maternity and paternity
• Benefits portal, with a wide range of benefits
• 4pm finish on Friday

If you require any reasonable adjustments during the recruitment process, please let us know.

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