Head of Studio

Head of Studio (Freelance / Interim to Perm)

3 days/week in a Central London office.

About the job

Major Players is working with a live events group running a major festival portfolio across the UK & Europe, to find a Head of Studio to build & run their new Studio function.

This is a newly-created role reporting into the Marketing Director. You'll run a virtual studio model - scaling a flexible freelance creative network up & down around festival peaks - repurposing festival-owned assets into channel-ready creative across Meta, TikTok, email & more, always within each festival's brand guidelines. AI/automation sits at the centre of the role, not as a side project.

Responsibilities

• Act as the trusted creative authority for festival teams, translating each festival's brand & fan experience into high-performing digital creative
• Build & manage a flexible freelance production network, with strong briefing, QA & workflow standards
• Design AI-augmented production workflows (Runway, Pika, Adobe Firefly or equivalent) for motion, graphics & format adaptation at scale
• Own the creative effectiveness loop with the Performance & CRM teams - brief, produce, test, measure, learn
• Set creative KPIs tied to commercial outcomes: engagement rate, click-thumbstop ratio, cost-per-ticket-click, CAC reduction
• Extend high-performing creative concepts into lifecycle channels (email, SMS, WhatsApp), not just paid media
• Design & maintain a portfolio-wide, tagged asset library

Requirements

• Agency or in-house background with real authority on channel creative strategy
• Hands-on experience with AI creative production tools & automation platforms
• Fluent reading performance data (hook rates, CTR, engagement) & translating it into briefs
• Experience managing a flexible freelance team with strong briefing & QA discipline
• Senior stakeholder skills - able to build trust with senior brand leadership as a creative partner, not a vendor
• Comfortable in a fast-paced, PE-backed environment with competing priorities
• Live music, festival or longer-lead ticketing experience preferred, understanding the 12-month sales window & awareness-to-FOMO funnel

Freelance/interim to start, with the option to go perm for the right person.

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