Hotel Marketing Manager

About the Role

Our client is seeking an innovative and strategic Hotel Marketing Manager to lead all marketing initiatives for their hotel in Norwich . This role is responsible for developing and executing comprehensive marketing strategies to drive bookings, enhance brand awareness, and attract new clientele. You will manage digital marketing campaigns, social media presence, public relations, and partnerships, playing a key role in positioning the hotel as a premier destination. The ideal candidate is creative, analytical, and passionate about the hospitality industry, with a proven ability to deliver measurable results and contribute to the hotel's overall success through impactful marketing efforts.

Key Responsibilities

• Develop and implement integrated marketing plans and campaigns to drive room occupancy and revenue.
• Manage the hotel's online presence, including website content, SEO, SEM, and social media channels.
• Oversee the creation of marketing collateral, promotional materials, and advertising content.
• Analyze market trends, competitor activities, and customer data to identify opportunities and inform strategies.
• Build and maintain relationships with media, influencers, and travel partners.
• Track and report on marketing campaign performance, adjusting strategies as needed to optimize ROI.

Requirements

• Proven experience as a Marketing Manager or in a similar role, preferably within the hospitality or tourism sector .
• Strong understanding of digital marketing, social media management, content creation, and SEO/SEM.
• Excellent analytical, strategic thinking, and project management skills.
• Proficiency in marketing analytics tools and CRM software.
• Creative mindset with a strong ability to develop engaging marketing campaigns.
• Excellent written and verbal communication skills, with experience in public relations.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid working model for a balanced work-life integration.
• Comprehensive health insurance and retirement plan options.
• Generous discounts on hotel stays and dining experiences.
• Opportunities to shape the marketing direction of a respected hotel in Norwich .