Insurance Marketing Manager

About the Role

Our client is looking for a creative and strategic Insurance Marketing Manager to lead their marketing efforts from their office in Oxford . This role is responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer acquisition, and support sales objectives within the competitive insurance market . You will manage campaigns across various channels, analyze market trends, and work closely with product development and sales teams. The ideal candidate will have a proven track record in marketing, with a specific understanding of the nuances of promoting insurance products effectively.

Key Responsibilities

• Develop and implement innovative marketing strategies and campaigns for a range of insurance products.
• Manage the marketing budget, ensuring optimal allocation of resources and maximum ROI.
• Oversee the creation of compelling marketing collateral, including website content, brochures, social media posts, and advertising materials.
• Conduct market research, competitor analysis, and customer segmentation to identify new opportunities.
• Collaborate with sales teams to provide marketing support and generate qualified leads.
• Measure and report on the performance of marketing campaigns, using data to drive future strategies.
• Ensure all marketing activities align with brand guidelines and regulatory requirements for the financial services industry.

Requirements

• Proven experience as a Marketing Manager or in a senior marketing role, ideally within the insurance or financial services sector.
• Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing) and traditional advertising.
• Excellent project management, communication, and interpersonal skills.
• Ability to analyze marketing data and translate insights into actionable strategies.
• Experience with CRM and marketing automation platforms is a plus.
• A degree in Marketing, Business, or a related field is preferred.
• Experience working within a structured office environment in Oxford .

Benefits

• Competitive salary and an annual performance-related bonus.
• Comprehensive private medical, dental, and vision insurance.
• Generous pension scheme and life assurance.
• Paid time off for professional development and training.
• An opportunity to shape the brand and market presence of an established insurance company in Oxfordshire .