Integrations & Onboarding Engineer

The Job

BuzzTrail is an AI sales companion — realistic video avatars conduct live product demos with real-time voice conversations. Think of it as an AI sales rep that greets prospects on your website, qualifies them, answers product questions, and books a follow‑up meeting — all without a human in the loop. We're in production with paying customers and growing fast.

You're the person who makes BuzzTrail work inside a customer's world. That means two things: you talk to customers to understand what they need, and you build the integrations that deliver it. Half your week is on calls figuring out what a customer's CRM setup looks like and what data they want flowing where. The other half is wiring it up — N8N workflows, webhook payloads, API connections, and onboarding automation.

This is not a pure engineering role and it's not a pure customer role. It's both. You're technical enough to build real integrations and articulate enough to run a discovery call with a VP of Sales who just wants their HubSpot updated after every AI meeting.

1. Customer Integration Discovery (High Priority)

You're the first person customers talk to about integrations. What CRM do they use? What fields matter? What happens after a meeting ends — does the lead need to land in a specific pipeline stage? Do they want transcripts in Salesforce? Follow‑up emails triggered from HubSpot workflows?

• Discovery calls ― understand each customer's CRM, marketing automation, and sales workflow stack
• Integration mapping ― document what data flows where, which fields map to what, and what triggers what
• Requirements gathering ― turn customer conversations into actionable specs the engineering team can build against
• Pattern recognition ― identify common integration patterns across customers to prioritize platform features over one‑off builds
• Feedback loop ― bring customer needs back to product. You'll shape the integration roadmap because you're closest to what customers actually ask for

2. N8N Workflow Automation (High Priority)

N8N is our integration hub. We're self‑hosting it and using it to connect BuzzTrail to everything our customers already use — CRMs, marketing automation, calendars, Slack, email platforms, and whatever else comes up. Instead of building custom integrations for every platform, you build N8N workflows.

• Workflow design ― build N8N workflows that receive BuzzTrail webhook payloads and route data to HubSpot, Salesforce, Pipedrive, and others
• Multi‑tenant architecture ― one N8N instance serving multiple customers, each with their own credentials and field mappings
• CRM connectors ― HubSpot, Salesforce, Pipedrive, Zoho, Close — build and maintain connectors for the CRMs our customers use
• Post‑meeting data routing ― meeting outcomes, summaries, action items, transcript links — all flowing to the right CRM fields
• Pre‑meeting lead creation ― intake form submissions creating or updating CRM contacts before the meeting starts
• Beyond CRM ― our customers use a wide range of tools and BuzzTrail meeting data needs to flow into all of them. Examples of what you'll connect:

Category Examples

• Sales Enablement ― Highspot, Showpad, Mindtickle, Allego, Mediafly, Guru
• Email/Marketing Automation ― SFMC, Drip, Marketo, HubSpot Marketing, Pardot
• ABM/Intent ― Demandbase, 6sense, Bombora, Terminus, Rollworks, Metadata.io
• Forms/Landing Pages ― HubSpot Forms, Typeform, Jotform, Marketo Forms, Unbounce, Leadpages
• Customer Success ― Gainsight, Totango, ChurnZero, Vitally, Planhat
• Workspace ― Google Workspace, Microsoft 365, Slack
• HR/ATS ― Greenhouse, Lever, Jobvite
• Error handling ― retry logic, dead letter queues, alerting when a customer's integration breaks
• Template library ― reusable N8N workflow templates that new customers can be onboarded onto quickly

3. Customer Onboarding

You own the technical side of getting new customers live. Not the sales process — the part after they sign up where everything needs to actually work.

• Account setup ― configure their workspace, avatar, domains, and knowledge sources
• CRM integration setup ― connect their CRM via N8N, map fields, test webhook delivery, verify data lands correctly
• Embed integration ― help customers add BuzzTrail widgets to their websites
• Third‑party connections ― wire up whatever else the customer uses: Slack, calendar tools, marketing automation, analytics platforms
• Go‑live support ― be available when they flip the switch, monitor the first few meetings, catch issues early
• Onboarding playbook ― build and refine a repeatable onboarding process that scales beyond you

4. API Monitoring & Maintenance

You're integrating with dozens of third‑party platforms. They all change — deprecations, new API versions, auth flow changes, rate limit adjustments, new fields, sunset notices. If you don't stay on top of it, integrations break silently.

• Changelog tracking ― monitor API changelogs, developer blogs, and deprecation notices across every platform we integrate with
• Version management ― track which API versions our N8N workflows use, plan upgrades before old versions get sunset
• Breaking change response ― when a platform ships a breaking change, assess impact across all affected customer workflows and fix them before they break
• Rate limit monitoring ― track usage against each platform's rate limits, adjust workflow timing and batching as customer volume grows
• Auth changes ― OAuth scope changes, token lifetime changes, new auth requirements ― catch these before customers start seeing failures
• New capabilities ― when platforms ship new APIs or fields, evaluate whether they unlock better integrations for our customers
• Integration health dashboard ― build and maintain visibility into which integrations are healthy, which are degraded, and which need attention
• Vendor communication ― join developer programs, attend webinars, maintain relationships with partner/dev teams at key platforms

5. External API & Webhooks

We're building a public API and webhook system so customers can integrate programmatically. You'll drive what gets built based on what customers actually need.

• Webhook payloads ― define what data gets sent when meetings start, end, transcripts are ready, recordings are available
• API requirements ― shape the public REST API based on real customer requests (meeting data, transcripts, recordings, knowledge source management)
• Documentation ― write API docs and integration guides that customers can actually follow
• Developer experience ― make the integration story smooth enough that a customer's developer can self‑serve

You Have

Customer Skills

• You've done discovery calls, onboarding calls, or technical implementation calls with customers — you're comfortable on camera with non‑technical stakeholders
• You can translate "I want my Salesforce updated" into a technical spec
• You've worked in a customer‑facing technical role before: solutions engineer, forward‑deployed engineer, integrations engineer, technical CSM, or similar
• You have opinions about what makes a good onboarding experience

Integration & Automation

• CRM experience — you've integrated with at least two of: HubSpot, Salesforce, Pipedrive, Zoho, Close
• You've connected to tools beyond CRM — marketing automation, CDPs, scheduling platforms, enrichment APIs, or similar. You don't need to know every tool in the table above, but the category names shouldn't be foreign to you
• Webhook architecture — you understand payloads, retries, idempotency, HMAC signing
• OAuth flows — you've connected to third‑party APIs and managed token lifecycle

Technical Foundation

• N8N is the core skill — you've built and maintained production N8N workflows, not just prototyped with them
• You know N8N's node ecosystem, credential management, error handling, and execution modes
• Comfortable self‑hosting N8N and managing upgrades, backups, and scaling
• JSON, HTTP, and webhooks are second nature — you can read a payload and know what to do with it
• You can debug a broken workflow by reading execution logs, inspecting payloads, and tracing data through nodes

Bonus

• Revenue operations or sales ops background (you speak the language of pipeline stages, lead scoring, ABM, and CRM hygiene)
• Built multi‑tenant SaaS integrations (credential isolation, per‑customer config)
• Experience with CDPs (mParticle, RudderStack, Segment) or reverse ETL tools
• Familiar with revenue intelligence platforms (Gong, Clari, 6sense)
• Experience with Supabase, PostgreSQL, or similar

What You'll Ship First

Your first 90 days, roughly in order:

• Shadow customer calls ― understand our customers, their CRMs, and what they're asking for
• First N8N workflows ― HubSpot and Salesforce post‑meeting data routing for our existing customers
• Onboarding playbook v1 ― documented, repeatable process for getting a new customer live
• Webhook payload spec ― define what our post‑meeting webhooks should contain based on real customer needs
• First solo onboarding ― take a new customer from signup to live meetings with CRM integration working

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