Key Account Manager - FMCG

About the Role

Our client is seeking a dedicated and results-oriented Key Account Manager to manage and grow relationships with major retail partners in the FMCG sector, based in Cardiff . This crucial role involves developing strategic account plans, driving sales performance, and ensuring excellent service delivery to a portfolio of high-value clients. You will be the primary point of contact, acting as a trusted advisor to understand and meet their evolving needs. This is an exciting opportunity to play a key role in the commercial success of our client within the competitive Welsh market.

Key Responsibilities

• Develop and execute strategic account plans to drive sales growth and profitability for key FMCG accounts.
• Build and maintain strong, long-term relationships with buyers and decision-makers at major retail chains.
• Negotiate terms of business, promotional plans, and pricing structures to achieve mutual objectives.
• Collaborate with internal teams (marketing, supply chain, finance) to ensure seamless execution of account strategies.
• Analyse sales performance, market insights, and customer feedback to identify opportunities and address challenges.
• Present new product lines, market trends, and performance reviews to key stakeholders.

Requirements

• Proven experience as a Key Account Manager or in a similar commercial role within the FMCG industry .
• Demonstrated success in managing large, complex retail accounts.
• Strong negotiation, influencing, and relationship-building skills.
• Excellent analytical and commercial acumen, with the ability to interpret sales data.
• Proficiency in using CRM systems and Microsoft Office Suite.
• A proactive and driven approach with excellent communication skills.

Benefits

• Competitive base salary with an uncapped commission structure.
• Company car and mileage reimbursement.
• Comprehensive healthcare benefits package.
• Generous holiday allowance and company pension.
• Opportunities for continuous learning and career development within a leading FMCG organisation.