Lead Content Strategist

About the Role

Our client is seeking a highly creative and strategic Lead Content Strategist to drive their content initiatives from their Leeds base. You will be responsible for developing and executing a comprehensive content strategy that aligns with business goals, enhances brand authority, and engages target audiences across various platforms. This role requires a deep understanding of content marketing, SEO best practices, and audience engagement. You will lead a team of content creators, manage editorial calendars, and analyze content performance to ensure maximum impact. This is a fantastic opportunity to shape the narrative and digital voice of a growing brand.

Key Responsibilities

• Develop and implement a holistic content strategy across all digital channels.
• Oversee the creation, editing, and optimization of engaging and SEO-friendly content, including blog posts, articles, whitepapers, and social media updates.
• Manage editorial calendars, workflows, and content production processes.
• Conduct keyword research and competitive analysis to inform content development.
• Analyze content performance metrics and provide insights for strategic adjustments.
• Collaborate with marketing, design, and product teams to ensure content is aligned with overall business objectives.

Requirements

• 5+ years of experience in content strategy, content marketing, or a related field.
• Proven ability to develop and execute successful content strategies that drive engagement and conversions.
• Excellent writing, editing, and proofreading skills, with a keen eye for detail.
• Strong understanding of SEO principles and how to apply them to content creation.
• Experience with content management systems (CMS) and analytics tools.
• Demonstrated leadership experience and the ability to mentor a team.

Benefits

• Competitive salary and potential for annual bonuses.
• Flexible working hours and the option for remote work .
• Comprehensive health and wellness benefits package.
• Generous allowance for professional development and training.
• A supportive and collaborative team culture focused on creativity and innovation.