Lead Content Strategist

About the Role

Our client is seeking an experienced and strategic Lead Content Strategist to drive the content vision for their digital platforms in Birmingham . You will be responsible for developing and executing a comprehensive content strategy that aligns with business goals, enhances user engagement, and supports marketing objectives. This leadership role requires a blend of creative storytelling, data analysis, and a deep understanding of SEO best practices to create compelling content experiences that resonate with target audiences across multiple channels.

Key Responsibilities

• Develop and implement a holistic content strategy across all digital touchpoints, including website, blog, social media, and email marketing.
• Oversee the creation, editing, and optimization of high-quality, engaging, and SEO-friendly content, ensuring brand voice consistency.
• Conduct audience research, competitive analysis, and content audits to identify opportunities and inform content development.
• Define content performance metrics, analyze data, and report on the effectiveness of content initiatives, making data-driven recommendations for improvement.
• Manage a team of content creators, editors, and SEO specialists, fostering a collaborative and high-performing environment in Birmingham .

Requirements

• 5+ years of experience in content strategy, content marketing, or digital marketing roles.
• Proven track record of developing and executing successful content strategies that drive engagement and achieve business objectives.
• Strong understanding of SEO principles, content management systems (CMS), and analytics tools (e.g., Google Analytics).
• Excellent writing, editing, and communication skills, with a keen eye for detail and storytelling.
• Experience managing and mentoring a content team is essential.

Benefits

• A highly competitive annual salary.
• Opportunity to lead content initiatives for a growing organization based in Birmingham .
• Comprehensive healthcare coverage.
• Generous paid time off and holiday allowance.
• Professional development opportunities and training programs.