Lead Content Strategist

About the Role

Our client is seeking an experienced and visionary Lead Content Strategist to drive content initiatives for their digital platforms in Coventry . You will be responsible for developing and executing a comprehensive content strategy that aligns with marketing goals, enhances brand visibility, and engages target audiences. This leadership role involves managing a team of content creators, overseeing content production, and ensuring all content is optimized for search engines and user experience. If you have a passion for storytelling, a deep understanding of digital content marketing, and a proven track record of success, this is an excellent opportunity to shape our client's content narrative.

Key Responsibilities

• Develop and implement a holistic content strategy across various channels, including web, social media, email, and blog.
• Oversee the editorial calendar, content creation process, and publishing workflow for all digital content.
• Conduct audience research and competitor analysis to identify content gaps and opportunities.
• Ensure all content adheres to brand guidelines, SEO best practices, and accessibility standards.
• Manage and mentor a team of content writers, editors, and SEO specialists, fostering a collaborative and high-performing environment.
• Analyze content performance metrics and provide regular reports with actionable insights for optimization.

Requirements

• Minimum of 5 years of experience in content strategy, content marketing, or a related field.
• Proven ability to develop and execute successful content strategies that drive engagement and achieve business goals.
• Strong understanding of SEO principles, content management systems (CMS), and analytics tools (e.g., Google Analytics).
• Experience managing editorial teams and overseeing content production across multiple platforms.
• Excellent written and verbal communication skills, with a keen eye for detail and grammar.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a relevant field.

Benefits

• Attractive salary package reflecting your expertise and contribution.
• Defined benefit pension scheme.
• Generous annual leave entitlement.
• Opportunities for professional development and continuous learning.
• Vibrant and collaborative office environment in Coventry .