Lead Content Strategist

About the Role

Our client, a forward-thinking digital marketing agency situated in Newcastle upon Tyne , is seeking an experienced and visionary Lead Content Strategist to spearhead their content initiatives. This pivotal role involves developing and executing comprehensive content strategies that drive engagement, build brand authority, and achieve client marketing objectives across various digital channels. You will lead a team of content creators, SEO specialists, and copywriters, ensuring the delivery of high-quality, impactful content that resonates with target audiences and supports overarching business goals, fostering a culture of creative excellence and data-driven decision-making within the dynamic Newcastle market.

Key Responsibilities

• Develop and implement innovative content strategies aligned with client goals, target audiences, and SEO best practices.
• Oversee the creation, editing, and publishing of engaging and high-quality content across multiple platforms, including website copy, blog posts, social media, and email campaigns.
• Conduct in-depth keyword research, content gap analysis, and competitive landscape reviews to identify opportunities for growth.
• Manage and mentor a team of content professionals, fostering collaboration and ensuring the highest standards of content quality and effectiveness.
• Analyze content performance metrics, providing insights and recommendations for optimization to improve engagement, conversion rates, and search engine rankings.

Requirements

• Minimum of 6 years of experience in content strategy, content marketing, or a related field, with a proven track record of success.
• Demonstrated ability to develop and execute comprehensive content plans that drive measurable business results.
• Strong understanding of SEO principles, content management systems (CMS), and analytics platforms (e.g., Google Analytics).
• Excellent editorial skills, with a keen eye for detail, grammar, and tone of voice.
• Leadership experience, with the ability to inspire and guide a creative team in a busy agency environment in Newcastle upon Tyne .

Benefits

• Competitive annual salary and performance-based bonuses.
• Opportunity to work with a diverse range of exciting clients and industries.
• Comprehensive health and wellness programs.
• Generous annual leave allowance and company holidays.
• A collaborative and creative work environment with opportunities for career advancement.