Lead Digital Marketing Manager - Arts & Culture

About the Role

Our client is seeking a visionary Lead Digital Marketing Manager to spearhead marketing initiatives within the vibrant Arts & Entertainment sector in London . This pivotal role involves shaping and executing comprehensive digital marketing strategies to enhance brand visibility, drive audience engagement, and achieve key business objectives for a diverse portfolio of cultural and entertainment properties. You will lead a dynamic team, fostering a creative and data-driven approach to marketing, ensuring that our client remains at the forefront of industry innovation and audience connection in a competitive landscape. This position offers a unique opportunity to significantly impact the reach and success of renowned cultural institutions and events.

Key Responsibilities

• Develop and implement cutting-edge digital marketing strategies across all relevant online channels, including social media, SEO/SEM, email marketing, and content marketing.
• Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance work environment.
• Analyze campaign performance using data analytics tools, providing actionable insights and recommendations for optimization.
• Manage the digital marketing budget effectively, ensuring maximum ROI and efficient resource allocation.
• Collaborate with internal stakeholders, including programming, sales, and creative teams, to align marketing efforts with overall business goals.
• Stay abreast of the latest trends and technologies in digital marketing and the arts and culture industry .

Requirements

• Proven experience (5+ years) in a digital marketing leadership role, preferably within the Arts & Entertainment sector.
• Demonstrated success in developing and executing comprehensive digital marketing campaigns that drive engagement and conversion.
• Strong understanding of SEO, SEM, social media marketing, email marketing automation, and content strategy.
• Proficiency in using analytics tools such as Google Analytics and social media analytics platforms.
• Excellent leadership, communication, and project management skills.
• A passion for the arts and a deep understanding of the challenges and opportunities within the London cultural scene.

Benefits

• Competitive salary package commensurate with experience.
• Hybrid working model offering flexibility between office and remote work.
• Generous annual leave allowance and public holiday provisions.
• Opportunities for professional development and attendance at industry conferences.
• Access to exclusive previews and events within the arts and entertainment sphere.