Lead Digital Marketing Manager

About the Role

Our client is seeking an accomplished and strategic Lead Digital Marketing Manager to spearhead their online presence from their Coventry office. You will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition. This is a leadership role where you will manage a talented team, oversee campaign performance, and innovate with the latest digital marketing techniques to achieve ambitious business objectives, contributing to a results-driven marketing culture.

Key Responsibilities

• Develop and implement integrated digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (PPC, social ads) to maximize ROI and achieve lead generation targets.
• Oversee the creation of engaging and relevant content across various digital channels to attract and retain customers.
• Analyze campaign performance data, generate insightful reports, and make data-driven recommendations for optimization.
• Lead, mentor, and develop a team of digital marketing specialists, fostering a collaborative and high-performing environment.
• Stay abreast of the latest digital marketing trends, tools, and best practices, ensuring the company remains at the forefront of online engagement.

Requirements

• Proven track record in developing and executing successful digital marketing campaigns, with at least 5 years of experience.
• Extensive knowledge of SEO, SEM, PPC, social media marketing, email marketing, and content strategy.
• Experience with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce).
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Demonstrated leadership experience with the ability to manage and inspire a team.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience.

Benefits

• Attractive salary package with performance-based bonuses.
• Opportunity to lead and shape digital marketing strategy for a growing company.
• Comprehensive benefits including health insurance and pension contributions.
• Generous annual leave allowance and company holidays.
• A dynamic and supportive workplace culture focused on innovation and professional growth.