Lead Digital Marketing Specialist (Arts)

About the Role

Our client, a prominent arts organization in Birmingham , is looking for a creative and strategic Lead Digital Marketing Specialist to spearhead their online presence and audience engagement initiatives. This role is crucial for enhancing brand visibility, driving ticket sales, and fostering community interaction across digital platforms. You will develop and execute innovative digital marketing campaigns, analyze performance metrics, and stay abreast of the latest digital trends to ensure the organization remains at the forefront of the arts and entertainment landscape. This is an exciting opportunity to shape the digital narrative of a key cultural institution in the heart of the West Midlands.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to promote exhibitions, performances, and events.
• Manage and optimize all social media channels, creating engaging content and fostering community interaction.
• Oversee search engine optimization (SEO) and search engine marketing (SEM) efforts to increase online visibility and website traffic.
• Analyze campaign performance data, generate insightful reports, and use findings to refine future strategies.
• Collaborate with internal teams, including marketing, communications, and programming, to ensure cohesive messaging.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing return on investment.

Requirements

• A minimum of 5 years of experience in digital marketing, preferably within the arts, culture, or non-profit sector.
• Proven expertise in social media management, content creation, SEO, SEM, and email marketing.
• Strong analytical skills with experience using web analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent written and verbal communication skills, with a keen eye for detail and creative flair.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary package commensurate with experience.
• Full-time employment with a leading arts organization.
• Opportunity to make a significant impact on the cultural landscape of Birmingham .
• Generous annual leave and access to employee assistance programs.
• Professional development opportunities to enhance skills and career growth.