Lead Digital Marketing Specialist

About the Role

Our client is looking for a strategic and results-oriented Lead Digital Marketing Specialist to spearhead their marketing efforts in Newcastle upon Tyne . This senior position involves developing and executing comprehensive digital marketing campaigns across multiple channels to drive brand awareness, customer acquisition, and revenue growth. You will manage a small team, analyze campaign performance, and stay abreast of the latest digital marketing trends and technologies. This is an exciting opportunity to take ownership of the digital marketing strategy and make a significant impact on the company's market position.

Key Responsibilities

• Develop and implement integrated digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns across platforms like Google Ads and social media channels.
• Analyze marketing campaign performance data, generate detailed reports, and provide actionable insights for improvement.
• Oversee the creation of engaging marketing content, including website copy, blog posts, social media updates, and email newsletters.
• Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
• Stay current with digital marketing best practices, emerging technologies, and competitor activities.

Requirements

• Minimum 5 years of experience in digital marketing, with a proven track record of successful campaign management.
• Strong understanding of SEO/SEM, social media marketing, content marketing, and email marketing principles.
• Proficiency in using marketing analytics tools such as Google Analytics, SEMrush, or similar.
• Experience managing paid advertising budgets and optimizing campaign ROI.
• Excellent leadership, communication, and analytical skills.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary and performance bonuses.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and attending industry conferences.
• Generous annual leave allowance.
• A vibrant and supportive office environment in the heart of Newcastle upon Tyne .